X0206 3 2019-10-03 0 0001368458 Sally Beauty Holdings, Inc. SBH 0001790448 Newton Kenneth Mark 3001 COLORADO BLVD DENTON TX 76210 1 Interim Principal Acctng Offcr Common Stock 3298 D Employee Stock Option (Right to Buy) 11.39 2020-10-19 Common Stock 1000 D Employee Stock Option (Right to Buy) 19.21 2021-10-26 Common Stock 1980 D Employee Stock Option (Right to Buy) 23.49 2022-10-29 Common Stock 1688 D Employee Stock Option (Right to Buy) 26.30 2023-10-30 Common Stock 1600 D Employee Stock Option (Right to Buy) 29.20 2024-10-29 Common Stock 1216 D Employee Stock Option (Right to Buy) 23.45 2025-10-28 Common Stock 2124 D Employee Stock Option (Right to Buy) 25.53 2026-11-01 Common Stock 2107 D Includes 934 shares of restricted stock for which restrictions shall lapse on September 30, 2020 and 551 shares of restricted stock for which restrictions shall lapse on September 30, 2021. Grant of options under the Sally Beauty Holdings, Inc. 2010 Omnibus Incentive Plan. Grant of options under the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan. The option is currently exercisable in full. /s/ Scott Sherman, attorney-in-fact 2019-10-11