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  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002089362</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001788451</issuerCik>
      <issuerName>Ethos Technologies Inc.</issuerName>
      <secFileNumber>001-43065</secFileNumber>
      <issuerAddress>
        <com:street1>1606 HEADWAY CIRCLE</com:street1>
        <com:street2>#9013</com:street2>
        <com:city>AUSTIN</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>78754</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(415) 915-0665</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Colis Peter George</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>40000</noOfUnitsSold>
      <aggregateMarketValue>1533811.00</aggregateMarketValue>
      <noOfUnitsOutstanding>31554807</noOfUnitsOutstanding>
      <approxSaleDate>10/15/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/29/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise and Hold</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Ethos Technologies Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>40000</amountOfSecuritiesAcquired>
      <paymentDate>03/29/2021</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>08/17/2026</saleDate>
      <amountOfSecuritiesSold>29342</amountOfSecuritiesSold>
      <grossProceeds>1003001.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>08/19/2026</saleDate>
      <amountOfSecuritiesSold>27924</amountOfSecuritiesSold>
      <grossProceeds>921366.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>08/20/2026</saleDate>
      <amountOfSecuritiesSold>27924</amountOfSecuritiesSold>
      <grossProceeds>919514.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>08/21/2026</saleDate>
      <amountOfSecuritiesSold>28600</amountOfSecuritiesSold>
      <grossProceeds>954488.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>09/16/2026</saleDate>
      <amountOfSecuritiesSold>23334</amountOfSecuritiesSold>
      <grossProceeds>929169.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>09/17/2026</saleDate>
      <amountOfSecuritiesSold>23333</amountOfSecuritiesSold>
      <grossProceeds>906400.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>09/18/2026</saleDate>
      <amountOfSecuritiesSold>23333</amountOfSecuritiesSold>
      <grossProceeds>859862.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Peter George Colis</name>
        <address>
          <com:street1>1606 HEADWAY CIRCLE</com:street1>
          <com:street2>#9013</com:street2>
          <com:city>AUSTIN</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78754</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Ethos Technologies Inc.</securitiesClassTitle>
      <saleDate>10/14/2026</saleDate>
      <amountOfSecuritiesSold>40000</amountOfSecuritiesSold>
      <grossProceeds>1562802.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>10/15/2026</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>05/12/2026</planAdoptionDate>
      </planAdoptionDates>
      <signature>Peter George Colis</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
