X0202 SCHEDULE 13G 0001845041 XXXXXXXX LIVE Class A Common Stock, par value $0.0001 per share 03/31/2026 0001788451 ETHOS TECHNOLOGIES INC. 29765A101 1606 Headway Circle, #9013 Austin TX 78754 Rule 13d-1(d) GV 2019, L.P. DE 0.00 3198249.00 0.00 3198249.00 3198249.00 10.4 PN GV 2019 GP, L.P. DE 0.00 3198249.00 0.00 3198249.00 3198249.00 10.4 PN GV 2019 GP, L.L.C. DE 0.00 3198249.00 0.00 3198249.00 3198249.00 10.4 OO GV 2021, L.P. DE 0.00 571907.00 0.00 571907.00 571907.00 1.9 PN GV 2021 GP, L.P. DE 0.00 571907.00 0.00 571907.00 571907.00 1.9 PN GV 2021 GP, L.L.C. DE 0.00 571907.00 0.00 571907.00 571907.00 1.9 OO Alphabet Holdings LLC DE 0.00 3770156.00 0.00 3770156.00 3770156.00 12.2 OO XXVI Holdings Inc. DE 0.00 3770156.00 0.00 3770156.00 3770156.00 12.2 CO Alphabet Inc. DE 0.00 3770156.00 0.00 3770156.00 3770156.00 12.2 HC CO ETHOS TECHNOLOGIES INC. 1606 Headway Circle, #9013, Austin, TX, 78754. GV 2019, L.P., a Delaware limited partnership (the "2019 Partnership") GV 2019 GP, L.P., a Delaware limited partnership ("2019 GP") GV 2019 GP, L.L.C., a Delaware limited liability company ("2019 LLC") GV 2021, L.P., a Delaware limited partnership (the "2021 Partnership") GV 2021 GP, L.P., a Delaware limited partnership ("2021 GP") GV 2021 GP, L.L.C., a Delaware limited liability company ("2021 LLC") Alphabet Holdings LLC, a Delaware limited liability company ("Alphabet Holdings") XXVI Holdings Inc., a Delaware corporation ("XXVI"), and Alphabet Inc., a Delaware corporation ("Parent" and, together with the 2019 Partnership, 2019 GP, 2019 LLC, the 2021 Partnership, 2021 GP, 2021 LLC, Alphabet Holdings, and XXVI, the "Reporting Persons"). The address of the principal business office of each of the Reporting Persons is: 1600 Amphitheatre Parkway Mountain View, CA 94043 Each of the Reporting Persons is formed, organized or incorporated, as applicable, in the State of Delaware. Y Reference to "beneficial ownership" of securities for purposes of this statement (this "Statement") shall be understood to refer to beneficial ownership as that term is defined in Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). As of March 31, 2026, the Reporting Persons may be deemed to beneficially own an aggregate 3,770,156 shares of the Issuer's Class A Common Stock. As of March 31, 2026, the 2019 Partnership was the direct beneficial owner of 3,198,249 of the shares of the Issuer's Class A Common Stock described in the preceding paragraph. 2019 GP is the general partner of the 2019 Partnership, and 2019 LLC is the general partner of 2019 GP. As such, 2019 GP and 2019 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2019 Partnership. As of March 31, 2026, the 2021 Partnership was the direct beneficial owner of 571,907 of the shares of the Issuer's Class A Common Stock described in the second paragraph of this Item 4(a). 2021 GP is the general partner of the 2021 Partnership, and 2021 LLC is the general partner of 2021 GP. As such, 2021 GP and 2021 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2021 Partnership. Additionally, as of March 31, 2026: (i) Alphabet Holdings was the sole managing member of both 2019 LLC and 2021 LLC; (ii) XXVI was the sole managing member of Alphabet Holdings; and (iii) Parent was the controlling stockholder of XXVI. As such, for purposes of Section 13(d) of the Exchange Act, each of Alphabet Holdings, XXVI, and Parent may be deemed to indirectly beneficially own all of the Issuer's securities directly or indirectly beneficially owned by each of the other Reporting Persons, comprising an aggregate total of 3,770,156 shares of the Issuer's Class A Common Stock. Notwithstanding, the filing of this Statement shall not be construed as an admission that: (i) the 2019 Partnership, 2019 GP and 2019 LLC (collectively, the "2019 Affiliates"), on the one hand, or (ii) the 2021 Partnership, 2021 GP and 2021 LLC (collectively, the "2021 Affiliates"), on the other hand, is or has been, for purposes of Sections 13(d) or 13(g) of the Exchange Act, or for any other purpose, the direct or indirect beneficial owner of any of the Issuer's securities reported herein as beneficially owned by the other. The 2019 Affiliates and the 2021 Affiliates (each, an "Affiliate Group") expressly disclaim beneficial ownership of the securities beneficially owned by the other Affiliate Group. As of March 31, 2026, the Reporting Persons were deemed to directly or indirectly beneficially own an aggregate 12.2% of the Issuer's outstanding Class A Common Stock. Of that percentage, beneficial ownership was attributable as follows: (i) 10.4%, directly to the 2019 Partnership and indirectly to each of 2019 GP and 2019 LLC; (ii) 1.9%, directly to the 2021 Partnership and indirectly to each of 2021 GP and 2021 LLC; and (ii) 12.2%, indirectly to each of Alphabet Holdings, XXVI, and Parent. The aforementioned percentages were calculated in accordance with Rule 13(d)-3(d)(1)(i) promulgated under the Exchange Act and based on an aggregate total of 30,790,388 shares of the Issuer's Class A Common Stock outstanding as of February 28, 2026 as reported by the Issuer in its Annual Report for the period ended December 31, 2025, filed with the SEC on Form 10-K on March 17, 2026. 2019 Partnership 0 2019 GP 0 2019 LLC 0 2021 Partnership 0 2021 GP 0 2021 LLC 0 Alphabet Holdings 0 XXVI 0 Parent 0 2019 Partnership 3,198,249 2019 GP 3,198,249 2019 LLC 3,198,249 2021 Partnership 571,907 2021 GP 571,907 2021 LLC 571,907 Alphabet Holdings 3,770,156 XXVI 3,770,156 Parent 3,770,156 2019 Partnership 0 2019 GP 0 2019 LLC 0 2021 Partnership 0 2021 GP 0 2021 LLC 0 Alphabet Holdings 0 XXVI 0 Parent 0 2019 Partnership 3,198,249 2019 GP 3,198,249 2019 LLC 3,198,249 2021 Partnership 571,907 2021 GP 571,907 2021 LLC 571,907 Alphabet Holdings 3,770,156 XXVI 3,770,156 Parent 3,770,156 Y N Under certain circumstances described more specifically in the respective: (i) limited partnership agreements of the 2019 Partnership, the 2021 Partnership, 2019 GP, and 2021 GP and (ii) limited liability company agreements of 2019 LLC and 2021 LLC, the general and limited partners or members, as the case may be, of each of such Reporting Persons may be deemed to have the right to receive dividends from, or proceeds from the sale of, the Issuer's securities directly or indirectly owned by each Reporting Person of which it is a general partner, limited partner, or member. Y Y Y Y GV 2019, L.P. /s/ Inga Goldbard 05/01/2026 GV 2019 GP, L.P. /s/ Inga Goldbard 05/01/2026 GV 2019 GP, L.L.C. /s/ Inga Goldbard 05/01/2026 GV 2021, L.P. /s/ Inga Goldbard 05/01/2026 GV 2021 GP, L.P. /s/ Inga Goldbard 05/01/2026 GV 2021 GP, L.L.C. /s/ Inga Goldbard 05/01/2026 Alphabet Holdings LLC /s/ Kathryn W. Hall 05/01/2026 XXVI Holdings Inc. /s/ Kathryn W. Hall 05/01/2026 Alphabet Inc. /s/ Kathryn W. Hall 05/01/2026