Deferred Revenue and Revenue by Type (Tables)

3 Months Ended

Mar. 31, 2025

Revenue from Contract with Customer [Abstract]

Schedule of Deferred Revenue

The following table presents the Company's deferred revenue balances and changes therein:

	Three Months Ended March 31,
	2025			2024
Balance, beginning of period	$	1,518		$	1,764
Add: net increase in current period contract liabilities		1,406			1,550
Less: revenue recognized from beginning balance		(1,320	)		(1,437	)
Balance, end of period	$	1,604		$	1,877

Schedule of Disaggregation of Revenue

The following table presents the Company's revenue by service type:

	Three Months Ended March 31,
	2025		2024
Advertising	$	7,683	$	8,880
Other services		199		168
	$	7,882	$	9,048

The following table presents the Company's revenue by geographic region:

	Three Months Ended March 31,
	2025		2024
United States	$	7,574	$	8,629
All other countries		308		419
	$	7,882	$	9,048

The following table presents the Company's revenue by state:

	Three Months Ended March 31,
	2025			2024
Arizona		24	%		24	%
California		11	%		11	%
Oregon		10	%		11	%

The following table presents the Company's revenue by timing of recognition:

	Three Months Ended March 31,
	2025		2024
Over Time
Retail 1	$	6,946	$	7,871
Brands 2		724		843
		7,670		8,714
Point in time
Brands 3		212		334
	$	7,882	$	9,048

1.Revenues from subscription services and display ads.

2.Revenues from brand profile subscriptions and digital media (including display ads and audience extension).

3.Revenues from channel advertising (including direct to consumer email).