Deferred Revenue and Revenue by Type - Disaggregation of Revenue (Details) - USD ($) $ in Thousands		12 Months Ended
		Dec. 31, 2024	Dec. 31, 2023
Disaggregation of Revenue [Line Items]
Revenue		$ 34,642	$ 42,252
Retail
Disaggregation of Revenue [Line Items]
Revenue		29,912	35,923
Brands
Disaggregation of Revenue [Line Items]
Revenue		4,730	6,329
Over Time
Disaggregation of Revenue [Line Items]
Revenue		33,212	40,460
Over Time | Retail
Disaggregation of Revenue [Line Items]
Revenue	[1]	29,912	35,923
Over Time | Brands
Disaggregation of Revenue [Line Items]
Revenue	[2]	3,300	4,537
Point in time
Disaggregation of Revenue [Line Items]
Revenue		34,642	42,252
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	[3]	1,430	1,792
United States
Disaggregation of Revenue [Line Items]
Revenue		33,357	40,509
All other countries
Disaggregation of Revenue [Line Items]
Revenue		$ 1,285	$ 1,743
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage		23.00%	20.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage		12.00%	12.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage		10.00%	10.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue		$ 33,956	$ 41,764
Other services
Disaggregation of Revenue [Line Items]
Revenue		$ 686	$ 488

[1] Revenues from subscription services and display ads.

[2] Revenues from brand profile subscriptions and digital media (including display ads and audience extension).

[3] Revenues from channel advertising (including direct to consumer email).