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Deferred Revenue and Revenue by Type (Tables)
12 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Deferred Revenue

The following table presents the Company's deferred revenue balances and changes therein:

 

 

 

 

Year Ended December 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Balance, beginning of year

 

 

$

1,764

 

 

$

1,958

 

Add: net increase in current period contract liabilities

 

 

 

1,510

 

 

 

1,595

 

Less: revenue recognized from beginning balance

 

 

 

(1,756

)

 

 

(1,789

)

Balance, end of year

 

 

$

1,518

 

 

$

1,764

 

 

 

 

 

 

 

 

 

Schedule of Disaggregation of Revenue

The following table presents the Company’s revenue by service type:

 

 

 

 

Year Ended December 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Advertising

 

 

$

33,956

 

 

$

41,764

 

Other services

 

 

 

686

 

 

 

488

 

 

 

$

34,642

 

 

$

42,252

 

 

 

 

 

 

 

 

 

 

 

 

The following table presents the Company’s revenue by geographic region:

 

 

 

 

Year Ended December 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

United States

 

 

$

33,357

 

 

$

40,509

 

All other countries

 

 

 

1,285

 

 

 

1,743

 

 

 

$

34,642

 

 

$

42,252

 

 

 

 

 

 

 

 

 

 

 

The following table presents the Company’s revenue by state:

 

 

 

 

Year Ended December 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Arizona

 

 

 

23

%

 

 

20

%

California

 

 

 

12

%

 

 

12

%

Oregon

 

 

 

10

%

 

 

10

%

The following table presents the Company’s revenue by timing of recognition:

 

 

 

 

Year Ended December 31,

 

 

 

 

2024

 

 

2023

 

Over Time

 

 

 

 

 

 

 

Retail 1

 

 

$

29,912

 

 

$

35,923

 

Brands 2

 

 

 

3,300

 

 

 

4,537

 

 

 

 

33,212

 

 

 

40,460

 

Point in time

 

 

 

 

 

 

 

Brands 3

 

 

 

1,430

 

 

 

1,792

 

 

 

$

34,642

 

 

$

42,252

 

 

 

 

 

 

 

 

 

 

1.
Revenues from subscription services and display ads.
2.
Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
3.
Revenues from channel advertising (including direct to consumer email).