Deferred Revenue and Revenue by Type - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023
Disaggregation of Revenue [Line Items]
Revenue	$ 8,353	$ 10,583	$ 26,123	$ 32,507
Retail
Disaggregation of Revenue [Line Items]
Revenue	7,378	9,266	22,590	27,576
Brands
Disaggregation of Revenue [Line Items]
Revenue	975	1,317	3,533	4,931
Over Time
Disaggregation of Revenue [Line Items]
Revenue	8,070	10,195	25,005	31,147
Over Time | Retail
Disaggregation of Revenue [Line Items]
Revenue	7,378	9,266	22,590	27,576
Over Time | Brands
Disaggregation of Revenue [Line Items]
Revenue	692	929	2,415	3,571
Point in time
Disaggregation of Revenue [Line Items]
Revenue	8,353	10,583	26,123	32,507
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	283	388	1,118	1,360
United States
Disaggregation of Revenue [Line Items]
Revenue	8,137	10,155	25,180	31,213
All other countries
Disaggregation of Revenue [Line Items]
Revenue	$ 216	$ 428	$ 943	$ 1,294
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	24.00%	20.00%	24.00%	20.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	12.00%	12.00%	12.00%	12.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	11.00%	11.00%	11.00%	11.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue	$ 8,218	$ 10,386	$ 25,637	$ 32,126
Other services
Disaggregation of Revenue [Line Items]
Revenue	$ 135	$ 197	$ 486	$ 381