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Deferred Revenue and Revenue by Type (Tables)
 9 Months Ended
Sep. 30, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Deferred Revenue

The following table presents the Company's deferred revenue balances and changes therein:

 

 

 

Three Months Ended September 30,

 

 

Nine Months Ended September 30,

 

 

 

2024

 

 

2023

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, beginning of period

 

$

1,852

 

 

$

2,017

 

 

$

1,764

 

 

$

1,958

 

Add: net increase in current period contract liabilities

 

 

1,562

 

 

 

1,991

 

 

 

1,743

 

 

 

2,083

 

Less: revenue recognized from beginning balance

 

 

(1,639

)

 

 

(1,913

)

 

 

(1,732

)

 

 

(1,946

)

Balance, end of period

 

$

1,775

 

 

$

2,095

 

 

$

1,775

 

 

$

2,095

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Schedule of Disaggregation of Revenue

The following table presents the Company's revenue by service type:

 

 

 

Three Months Ended September 30,

 

 

Nine Months Ended September 30,

 

 

 

2024

 

 

2023

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Advertising 1

 

$

8,218

 

 

$

10,386

 

 

$

25,637

 

 

$

32,126

 

Other services 1

 

 

135

 

 

 

197

 

 

 

486

 

 

 

381

 

 

$

8,353

 

 

$

10,583

 

 

$

26,123

 

 

$

32,507

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

 

The following table presents the Company's revenue by geographic region:

 

 

 

Three Months Ended September 30,

 

 

Nine Months Ended September 30,

 

 

 

2024

 

 

2023

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

United States 1

 

$

8,137

 

 

$

10,155

 

 

$

25,180

 

 

$

31,213

 

All other countries 1

 

 

216

 

 

 

428

 

 

 

943

 

 

 

1,294

 

 

$

8,353

 

 

$

10,583

 

 

$

26,123

 

 

$

32,507

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

The following table presents the Company's revenue by state:

 

 

 

Three Months Ended September 30,

 

 

Nine Months Ended September 30,

 

 

 

2024

 

 

2023

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arizona

 

 

24

%

 

 

20

%

 

 

24

%

 

 

20

%

California

 

 

12

%

 

 

12

%

 

 

12

%

 

 

12

%

Oregon

 

 

11

%

 

 

11

%

 

 

11

%

 

 

11

%

 

The following table presents the Company's revenue by timing of recognition:

 

 

 

Three Months Ended September 30,

 

 

Nine Months Ended September 30,

 

 

 

2024

 

 

2023

 

 

2024

 

 

2023

 

Over Time 1

 

 

 

 

 

 

 

 

 

 

 

 

Retail 2

 

$

7,378

 

 

$

9,266

 

 

$

22,590

 

 

$

27,576

 

Brands 3

 

 

692

 

 

 

929

 

 

 

2,415

 

 

 

3,571

 

 

 

8,070

 

 

 

10,195

 

 

 

25,005

 

 

 

31,147

 

Point in time 1

 

 

 

 

 

 

 

 

 

 

 

 

Brands 4

 

 

283

 

 

 

388

 

 

 

1,118

 

 

 

1,360

 

 

$

8,353

 

 

$

10,583

 

 

$

26,123

 

 

$

32,507

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.
2.
Revenues from subscription services and display ads.
3.
Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
4.
Revenues from channel advertising (including direct to consumer email).