Revenue and Contract Balances - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021
Disaggregation of Revenue [Line Items]
Revenue	$ 47,363	$ 43,036
Retail
Disaggregation of Revenue [Line Items]
Revenue	36,742	33,628
Brands
Disaggregation of Revenue [Line Items]
Revenue	10,621	9,408
Over Time
Disaggregation of Revenue [Line Items]
Revenue	43,464	40,330
Over Time | Retail
Disaggregation of Revenue [Line Items]
Revenue	36,742	33,628
Over Time | Brands
Disaggregation of Revenue [Line Items]
Revenue	6,722	6,702
Point in time
Disaggregation of Revenue [Line Items]
Revenue	47,363	43,036
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	3,899	2,706
United States
Disaggregation of Revenue [Line Items]
Revenue	44,424	38,604
All other countries
Disaggregation of Revenue [Line Items]
Revenue	$ 2,939	$ 4,432
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	18.00%	17.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	12.00%	10.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	10.00%	11.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue	$ 46,945	$ 42,961
Other services
Disaggregation of Revenue [Line Items]
Revenue	$ 418	$ 75