<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13D/A</submissionType>
<previousAccessionNumber>0000895345-24-000127</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001409888</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
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<liveTestFlag>LIVE</liveTestFlag>



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</headerData>
<formData>
<coverPageHeader>
<amendmentNo>18</amendmentNo>
<securitiesClassTitle>Class A Common Stock, $0.01 par value per share</securitiesClassTitle>
<dateOfEvent>09/12/2025</dateOfEvent>
<previouslyFiledFlag>false</previouslyFiledFlag>
<issuerInfo>
<issuerCIK>0001784254</issuerCIK>
<issuerCUSIP>58450D104</issuerCUSIP>
<issuerName>MediaCo Holding Inc.</issuerName>
<address>
<com:street1>767 Fifth Avenue</com:street1>
<com:street2>12th Floor</com:street2>
<com:city>New York</com:city>
<com:stateOrCountry>NY</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</address>
</issuerInfo>
<authorizedPersons>
<notificationInfo>
<personName>Standard General L.P.</personName>
<personPhoneNum>212-257-4701</personPhoneNum>
<personAddress>
<com:street1>767 5th Ave</com:street1>
<com:street2>12th Fl, Attn: Joseph Mause</com:street2>
<com:city>New York</com:city>
<com:stateOrCountry>NY</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</personAddress>
</notificationInfo>
</authorizedPersons>
</coverPageHeader>
<reportingPersons>
<reportingPersonInfo>
<reportingPersonCIK>0001409888</reportingPersonCIK>
<reportingPersonName>Standard General L.P.</reportingPersonName>
<fundType>AF</fundType>
<citizenshipOrOrganization>DE</citizenshipOrOrganization>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>40839597</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>40839597</sharedDispositivePower>
<aggregateAmountOwned>40839597</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>49.88</percentOfClass>
<typeOfReportingPerson>IA</typeOfReportingPerson>
<commentContent>(1) See Item 5.</commentContent>
</reportingPersonInfo>
<reportingPersonInfo>
<reportingPersonCIK>0001418202</reportingPersonCIK>
<reportingPersonName>Kim Soohyung</reportingPersonName>
<fundType>AF</fundType>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>40839597</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>40839597</sharedDispositivePower>
<aggregateAmountOwned>40839597</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>49.88</percentOfClass>
<typeOfReportingPerson>IN</typeOfReportingPerson>
<typeOfReportingPerson>HC</typeOfReportingPerson>
<commentContent>(1) See Item 5.</commentContent>
</reportingPersonInfo>
</reportingPersons>
<items1To7>
<item1>
<securityTitle>Class A Common Stock, $0.01 par value per share</securityTitle>
<issuerName>MediaCo Holding Inc.</issuerName>
<issuerPrincipalAddress>
<com:street1>767 Fifth Avenue</com:street1>
<com:street2>12th Floor</com:street2>
<com:city>New York</com:city>
<com:stateOrCountry>NY</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</issuerPrincipalAddress>
<commentText>This Amendment No.18 to Schedule 13D (the "Amendment") relates to Class A Common Stock ("Class A Common Stock") of MediaCo Holding Inc., an Indiana corporation (the "Issuer" or the "Company"). This Amendment is being filed to amend the Schedule 13D that was originally filed on January 28, 2020, as amended on February 5, 2020, March 30, 2020, April 24, 2020, May 22, 2020, September 2, 2020, September 23, 2020, May 21, 2021, November 29, 2021, December 21, 2021, January 10, 2022, March 24, 2022, June 30, 2022, July 29, 2022, December 30, 2022, August 11, 2023, April 4, 2024, and April 22, 2024 (as amended, the "Schedule 13D"). Unless otherwise indicated in this Amendment, all capitalized terms have the meanings indicated to them in the Schedule 13D. &#13;
&#13;
This Amendment is being filed to amend and supplement Item 5 of the Schedule 13D.</commentText>
</item1>
<item5>
<percentageOfClassSecurities>See Items 7-13 of the cover pages and Item 2 above.</percentageOfClassSecurities>
<numberOfShares>See Items 7-13 of the cover pages and Item 2 above.</numberOfShares>
<transactionDesc>On September 12, 2025, a private investment vehicle management by Standard General L.P. distributed 2,105,596 shares of the Issuer's Class A Common Stock in accordance with the terms of the investment vehicle for no consideration. Other than such grant and distribution, the Reporting Persons did not effect any transactions in shares of the Issuer's Class A Common Stock during the sixty day period prior to the filing of this Amendment. The percentages reported herein are based on a statement in (i) the Issuer's Quarterly Report on Form 10-Q, filed with the Securities and Exchange Commission (the "SEC") on August 11, 2025, that there were 48,264,309 shares of the Issuer's Class A Common Stock outstanding and 5,413,197 shares of the Issuer's Class B Common Stock, which are convertible into the Issuer's Class A Common Stock, outstanding, each as of August 1, 2025, and (ii) the Issuer's Current Report on Form 8-K, filed with the SEC on September 12, 2025, that 28,205,938 shares of the Issuer's Class A Common Stock were issued on September 8, 2025.</transactionDesc>
<listOfShareholders>Not applicable.</listOfShareholders>
<date5PercentOwnership>Not applicable.</date5PercentOwnership>
</item5>
</items1To7>
<signatureInfo>
<signaturePerson>
<signatureReportingPerson>Standard General L.P.</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Joseph Mause</signature>
<title>Joseph Mause, Chief Financial Officer</title>
<date>09/12/2025</date>
</signatureDetails>
</signaturePerson>
<signaturePerson>
<signatureReportingPerson>Kim Soohyung</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Kim Soohyung</signature>
<title>Kim Soohyung</title>
<date>09/12/2025</date>
</signatureDetails>
</signaturePerson>
</signatureInfo>
</formData>
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