Revenue from Contracts with Customers - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Disaggregation of Revenue [Line Items]
Total net revenues	$ 47,725	$ 50,500	$ 146,584	$ 166,246
Weedmaps for Business and other SaaS solutions
Disaggregation of Revenue [Line Items]
Total net revenues	10,877	12,383	33,847	38,093
Featured and deal listings
Disaggregation of Revenue [Line Items]
Total net revenues	32,945	34,644	101,840	116,709
Subtotal
Disaggregation of Revenue [Line Items]
Total net revenues	43,822	47,027	135,687	154,802
Other WM Ad solutions
Disaggregation of Revenue [Line Items]
Total net revenues	$ 3,903	$ 3,473	$ 10,897	$ 11,444