<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001553153</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001779474</issuerCik>
      <issuerName>WM TECHNOLOGY, INC.</issuerName>
      <secFileNumber>001-39021</secFileNumber>
      <issuerAddress>
        <com:street1>41 Discovery</com:street1>
        <com:city>Irvine</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>92618</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>844-933-3627</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>BRENDA CORNISH FREEMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Muriel Siebert &amp; Co., Inc.</name>
        <address>
          <com:street1>18045 Oak Street</com:street1>
          <com:city>Omaha</com:city>
          <com:stateOrCountry>NE</com:stateOrCountry>
          <com:zipCode>68130</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>10093</noOfUnitsSold>
      <aggregateMarketValue>15947</aggregateMarketValue>
      <noOfUnitsOutstanding>93415644</noOfUnitsOutstanding>
      <approxSaleDate>09/07/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A Common</securitiesClassTitle>
      <acquiredDate>06/16/2022</acquiredDate>
      <natureOfAcquisitionTransaction>RSUs</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>10093</amountOfSecuritiesAcquired>
      <paymentDate>06/16/2022</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>09/07/2023</noticeDate>
      <signature>Brenda Cornish Freeman</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
