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Stockholders' Equity and Stock-Based Compensation- Stock Option Valuation Assumptions (Q3) (Details) - $ / shares
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Equity [Abstract]              
Risk-free interest rate, minimum 1.00% 0.40% 0.60% 0.40% 0.40% 1.70% 2.70%
Risk-free interest rate, maximum 1.20% 0.50% 1.40% 1.60% 1.60% 2.60% 3.10%
Expected dividend yield 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Expected volatility, Minimum 40.00% 44.00% 40.00% 39.00% 39.00% 38.00% 34.00%
Expected volatility Maximum 41.00% 45.00% 42.00% 45.00% 45.00% 40.00% 42.00%
Expected life (in years) 5 years 6 months 6 years 10 months 24 days 5 years 6 months 6 years 10 months 24 days 6 years 10 months 24 days 6 years 10 months 24 days 7 years 1 month 6 days
Weighted average fair value (in USD per share) $ 4.62 $ 1.33 $ 6.45 $ 1.16