Acquisitions - Narrative (Details)		1 Months Ended	6 Months Ended	12 Months Ended
	Jun. 11, 2021 USD ($) shares	Jul. 31, 2021 USD ($) shares	Dec. 31, 2021 USD ($)	Dec. 31, 2021 USD ($) acquisition	Dec. 31, 2020 USD ($)	Dec. 31, 2019 USD ($)	Jul. 02, 2021 USD ($)
Business Acquisition [Line Items]
Number of acquisitions | acquisition				2
Goodwill			$ 110,881,000	$ 110,881,000	$ 0
Honest Health Limited
Business Acquisition [Line Items]
Business combination, consideration	$ 4,800,000
Business acquisition, equity interest issued or issuable, number of shares (in shares) | shares	624,880
Business combination, consideration transferred, equity interests issued and issuable	$ 1,900,000
Business combination, consideration transferred, liabilities incurred	1,200,000
Potential earnout payable	10,000,000
Business combination, acquisition related costs	1,900,000
Business combination, post-acquisition employee expense	700,000
Goodwill	2,739,000
Business acquisition, goodwill, expected tax deductible amount	$ 0
Apostrophe
Business Acquisition [Line Items]
Business combination, consideration		$ 131,600,000
Business acquisition, equity interest issued or issuable, number of shares (in shares) | shares		8,074,935
Business combination, consideration transferred, equity interests issued and issuable		$ 50,700,000
Business combination, consideration transferred, liabilities incurred		32,700,000
Potential earnout payable		50,000,000
Business combination, acquisition related costs		5,000,000
Business combination, post-acquisition employee expense		500,000
Goodwill		108,100,000					$ 108,142,000
Business acquisition, goodwill, expected tax deductible amount		0
Cash consideration		$ 48,200,000
Business combination, pro forma information, revenue of acquiree since acquisition date, actual			$ 11,000,000
Business acquisition, pro forma revenue				$ 21,000,000	$ 13,000,000	$ 7,000,000