Common Stock - Acquisitions (Details) - Common Class A - shares		1 Months Ended
Jun. 11, 2021	Jul. 31, 2021
Honest Health Limited
Business Acquisition [Line Items]
Issuance of common stock for acquisition of business (in shares)	177,327
Shares issued in period (in shares)	447,553
Apostrophe
Business Acquisition [Line Items]
Issuance of common stock for acquisition of business (in shares)		5,742,378
Shares issued in period (in shares)		2,332,557

Number of shares of stock issued during the period pursuant to acquisitions.

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(29))
-URI http://asc.fasb.org/extlink&oid=120391452&loc=d3e13212-122682

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=120397183&loc=d3e187085-122770

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(28))
-URI http://asc.fasb.org/extlink&oid=120391452&loc=d3e13212-122682

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:sharesItemType
Balance Type:	na
Period Type:	duration