Acquisitions - Narrative (Details)		1 Months Ended	3 Months Ended		9 Months Ended		21 Months Ended
	Jun. 11, 2021 USD ($) shares	Jul. 31, 2021 USD ($) shares	Sep. 30, 2021 USD ($)	Sep. 30, 2020 USD ($)	Sep. 30, 2021 USD ($) acquisition	Sep. 30, 2020 USD ($)	Sep. 30, 2021 USD ($)	Jul. 02, 2021 USD ($)	Dec. 31, 2020 USD ($)
Business Acquisition [Line Items]
Number of acquisitions | acquisition					2
Goodwill			$ 110,881,000		$ 110,881,000		$ 110,881,000		$ 0
Honest Health Limited
Business Acquisition [Line Items]
Business combination, consideration	$ 4,800,000
Business acquisition, equity interest issued or issuable, number of shares (in shares) | shares	624,880
Business combination, consideration transferred, equity interests issued and issuable	$ 1,900,000
Business combination, consideration transferred, liabilities incurred	1,200,000
Potential earnout payable	10,000,000
Business combination, acquisition related costs	1,800,000
Goodwill	2,739,000
Business acquisition, goodwill, expected tax deductible amount	$ 0
Honest Health Limited | Minimum
Business Acquisition [Line Items]
Acquired finite-lived intangible assets, useful life	2 years
Honest Health Limited | Maximum
Business Acquisition [Line Items]
Acquired finite-lived intangible assets, useful life	5 years
Apostrophe
Business Acquisition [Line Items]
Business combination, consideration		$ 131,600,000
Business acquisition, equity interest issued or issuable, number of shares (in shares) | shares		8,074,935
Business combination, consideration transferred, equity interests issued and issuable		$ 50,700,000
Business combination, consideration transferred, liabilities incurred		32,700,000
Potential earnout payable		50,000,000
Business combination, acquisition related costs		4,900,000
Goodwill		108,100,000						$ 108,142,000
Business acquisition, goodwill, expected tax deductible amount		0
Cash consideration		$ 48,200,000
Amortization expense related to intangible assets			900,000		900,000
Business combination, pro forma information, revenue of acquiree since acquisition date, actual							$ 5,000,000
Business acquisition, pro forma revenue			$ 5,000,000	$ 3,000,000	$ 15,000,000	$ 9,000,000
Apostrophe | Minimum
Business Acquisition [Line Items]
Acquired finite-lived intangible assets, useful life		2 years
Apostrophe | Maximum
Business Acquisition [Line Items]
Acquired finite-lived intangible assets, useful life		10 years