Revenue (Notes)

12 Months Ended

Sep. 30, 2021

Revenues [Abstract]

Revenue

REVENUE

The following table presents net sales by product.

	Year Ended September 30,
	2021		2020		2019
Shakes and other beverages	$	1,014.2	$	810.1	$	662.1
Powders	178.6		121.7		119.8
Nutrition bars	45.2		49.3		62.5
Other	9.1		7.2		10.0
Net Sales	$	1,247.1	$	988.3	$	854.4

The Company’s external revenues were primarily generated by sales within the U.S.; foreign sales were 11.7%, 11.1% and 13.6% of total fiscal 2021, 2020 and 2019 net sales, respectively. The largest concentration of foreign sales was within Europe, which accounted for 34.1%, 41.5% and 38.8% of total foreign net sales in fiscal 2021, 2020 and 2019, respectively. Sales are attributed to individual countries based on the address to which the product is shipped.

Two customers individually accounted for more than 10% of total net sales in each of the years ended September 30, 2021, 2020 and 2019. One customer accounted for 33.8%, 35.7% and 32.0% of total net sales in the years ended September 30, 2021, 2020 and 2019, respectively. The other customer accounted for 31.5%, 31.6% and 37.9% of total net sales in the years ended September 30, 2021, 2020 and 2019, respectively.