Revenue (Notes)

12 Months Ended

Sep. 30, 2020

Revenues [Abstract]

Revenue

REVENUE

The following table presents net sales by product.

	Year Ended September 30,
	2020		2019		2018
Shakes and other beverages	$	810.1	$	662.1	$	608.5
Powders	121.7		119.8		114.9
Nutrition bars	49.3		62.5		92.5
Other	7.2		10.0		11.6
Net Sales	$	988.3	$	854.4	$	827.5

The Company’s external revenues were primarily generated by sales within the U.S.; foreign sales were 11.1%, 13.6% and 14.5% of total fiscal 2020, 2019 and 2018 net sales, respectively. The largest concentration of foreign sales was within Europe, which accounted for 41.5%, 38.8% and 43.0% of total foreign net sales in fiscal 2020, 2019 and 2018, respectively. Sales are attributed to individual countries based on the address to which the product is shipped.

Two customers individually accounted for more than 10% of total net sales in each of the years ended September 30, 2020, 2019 and 2018. One customer accounted for 35.7%, 32.0% and 34.5% of total net sales in the years ended September 30, 2020, 2019 and 2018, respectively. The other customer accounted for 31.6%, 37.9% and 36.1% of total net sales in the years ended September 30, 2020, 2019 and 2018, respectively.