X0306 4 2022-03-15 0001101215 ALLIANCE DATA SYSTEMS CORP ADS 0001771242 Kimbrough Karin 3095 LOYALTY CIRCLE COLUMBUS OH 43219 1 0 0 0 Common Stock 2022-03-15 4 A 0 106 A 1514 D The new grant is for 106 shares of common stock represented by restricted stock units. The restrictions on 100% of the shares will lapse on the earlier of (i) 3/15/32 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than March 15, 2023. The total amount of securities beneficially owned includes: (a) 1,408 unvested restricted stock units granted 6/15/21; and (b) the new grant for 106 restricted stock units. Benjamin L. Morgan, Attorney in Fact 2022-03-17