<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001768697</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000094845</issuerCik>
      <issuerName>LEVI STRAUSS &amp; CO</issuerName>
      <secFileNumber>001-06631</secFileNumber>
      <issuerAddress>
        <com:street1>1155 BATTERY ST</com:street1>
        <com:city>SAN FRANCISCO</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>94111</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4155016000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Friedman David A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>10416</noOfUnitsSold>
      <aggregateMarketValue>187488.00</aggregateMarketValue>
      <noOfUnitsOutstanding>104724812</noOfUnitsOutstanding>
      <approxSaleDate>01/06/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>10/28/1988</acquiredDate>
      <natureOfAcquisitionTransaction>Pre-IPO Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>10416</amountOfSecuritiesAcquired>
      <paymentDate>10/28/1988</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>David A. Friedman 1993 Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>12/02/2024</saleDate>
      <amountOfSecuritiesSold>8332</amountOfSecuritiesSold>
      <grossProceeds>149976.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Max Meyer Friedman Revocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>12/02/2024</saleDate>
      <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
      <grossProceeds>74988.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kate S Meyer 2011 Irrevocable Trust</name>
        <address>
          <com:street1>1155 Battery Street</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>12/02/2024</saleDate>
      <amountOfSecuritiesSold>8334</amountOfSecuritiesSold>
      <grossProceeds>150012.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Of the 10,416 shares sold today; 4,166 shares were sold in the David A. Friedman 1993 Revocable Trust, 2,083 shares were sold in the Max Meyer Friedman Revocable Trust,  and 4,167 shares were sold in the Kate S Meyer 2011 Irrevocable Trust accounts, all of which David A. Friedman is a trustee. </remarks>
    <noticeSignature>
      <noticeDate>01/06/2025</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>01/29/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A. Friedman</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
