0001767898-23-000004.txt : 20231114 0001767898-23-000004.hdr.sgml : 20231114 20231114082212 ACCESSION NUMBER: 0001767898-23-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231114 DATE AS OF CHANGE: 20231114 EFFECTIVENESS DATE: 20231114 FILER: COMPANY DATA: COMPANY CONFORMED NAME: American Financial Advisors, LLC CENTRAL INDEX KEY: 0001767898 IRS NUMBER: 582639765 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-19419 FILM NUMBER: 231401729 BUSINESS ADDRESS: STREET 1: 2551 ROSWELL ROAD STREET 2: SUITE 310 CITY: MARIETTA STATE: GA ZIP: 30062 BUSINESS PHONE: 770-977-2434 MAIL ADDRESS: STREET 1: 2551 ROSWELL ROAD STREET 2: SUITE 310 CITY: MARIETTA STATE: GA ZIP: 30062 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001767898 XXXXXXXX 09-30-2023 09-30-2023 false American Financial Advisors, LLC

2551 Roswell Road Suite 310 Marietta GA 30062

13F HOLDINGS REPORT 028-19419 000115824 801-60761 N Andria Williams 770-977-2434 /s/ Andria Williams Marietta GA 11-14-2023 0 134 634662198 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 380924 2556 SH SOLE 0 0 2556 AFLAC INC COM 001055102 215135 2803 SH SOLE 0 0 2803 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 430925 4968 SH SOLE 0 0 4968 ALPHABET INC CAP STK CL A 02079K305 2520233 19259 SH SOLE 0 0 19259 ALPHABET INC CAP STK CL C 02079K107 406623 3084 SH SOLE 0 0 3084 ALPS ETF TR OSHARES EUR QLT 00162Q379 6582565 256124 SH SOLE 0 0 256124 AMARIN CORP PLC SPONS ADR NEW 023111206 107072 116382 SH SOLE 0 0 116382 AMAZON COM INC COM 023135106 3625463 28520 SH SOLE 0 0 28520 AMGEN INC COM 031162100 315313 1173 SH SOLE 0 0 1173 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 197790 10515 SH SOLE 0 0 10515 APPLE INC COM 037833100 6891614 40252 SH SOLE 0 0 40252 ARK ETF TR INNOVATION ETF 00214Q104 7501784 189105 SH SOLE 0 0 189105 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 31468485 89833 SH SOLE 0 0 89833 BOEING CO COM 097023105 537692 2805 SH SOLE 0 0 2805 CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 14020Y102 351297 16339 SH SOLE 0 0 16339 CARNIVAL CORP COMMON STOCK 143658300 203660 14844 SH SOLE 0 0 14844 CHEVRON CORP NEW COM 166764100 248706 1475 SH SOLE 0 0 1475 COCA COLA CO COM 191216100 771780 13787 SH SOLE 0 0 13787 CORMEDIX INC COM 21900C308 112950 30527 SH SOLE 0 0 30527 CREDIT SUISSE ASSET MGMT INC COM 224916106 29591 11425 SH SOLE 0 0 11425 DATADOG INC CL A COM 23804L103 279374 3067 SH SOLE 0 0 3067 DELTA AIR LINES INC DEL COM NEW 247361702 5140474 138932 SH SOLE 0 0 138932 DIMENSIONAL ETF TRUST US MKTWIDE VALUE 25434V724 444502 13066 SH SOLE 0 0 13066 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 1734471 66201 SH SOLE 0 0 66201 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 268619 11928 SH SOLE 0 0 11928 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 273784 5216 SH SOLE 0 0 5216 DISNEY WALT CO COM 254687106 534136 6590 SH SOLE 0 0 6590 DNP SELECT INCOME FD INC COM 23325P104 20081528 2109404 SH SOLE 0 0 2109404 ELI LILLY & CO COM 532457108 11118318 20699 SH SOLE 0 0 20699 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 162476 11581 SH SOLE 0 0 11581 EXXON MOBIL CORP COM 30231G102 272693 2319 SH SOLE 0 0 2319 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 447150 27999 SH SOLE 0 0 27999 FIRST TR EXCH TRD ALPHDX FD EM SML CP ALPH 33737J307 467316 12151 SH SOLE 0 0 12151 FIRST TR EXCH TRD ALPHDX FD EMERG MKT ALPH 33737J182 259395 12429 SH SOLE 0 0 12429 FIRST TR EXCHANGE TRADED FD NASDAQ CYB ETF 33734X846 10588559 233074 SH SOLE 0 0 233074 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 29667572 402928 SH SOLE 0 0 402928 FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 33738D408 239546 6106 SH SOLE 0 0 6106 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 25802506 546200 SH SOLE 0 0 546200 FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 33733E203 401145 2741 SH SOLE 0 0 2741 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 1284038 27944 SH SOLE 0 0 27944 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 439755 7401 SH SOLE 0 0 7401 FIRST TR EXCHANGE-TRADED FD SSI STRG ETF 33739Q507 1327504 42726 SH SOLE 0 0 42726 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 3643635 79660 SH SOLE 0 0 79660 FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 33740F805 30328110 721153 SH SOLE 0 0 721153 FORD MTR CO DEL COM 345370860 147919 11910 SH SOLE 0 0 11910 GENERAL ELECTRIC CO COM NEW 369604301 495156 4479 SH SOLE 0 0 4479 HOME DEPOT INC COM 437076102 1982728 6562 SH SOLE 0 0 6562 INVESCO EXCH TRADED FD TR II S&P SMLCP LOW 46138G102 621725 15764 SH SOLE 0 0 15764 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1064115 7510 SH SOLE 0 0 7510 INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282 1366718 48551 SH SOLE 0 0 48551 INVESCO EXCHANGE TRADED FD T S&P MDCP MOMNTUM 46137V464 532144 6610 SH SOLE 0 0 6610 INVESCO QQQ TR UNIT SER 1 46090E103 49762183 138896 SH SOLE 0 0 138896 ISHARES INC CORE MSCI EMKT 46434G103 498583 10477 SH SOLE 0 0 10477 ISHARES TR CORE S&P MCP ETF 464287507 12320430 49410 SH SOLE 0 0 49410 ISHARES TR CORE MSCI TOTAL 46432F834 202392 3374 SH SOLE 0 0 3374 ISHARES TR 7-10 YR TRSY BD 464287440 493608 5389 SH SOLE 0 0 5389 ISHARES TR EAFE SML CP ETF 464288273 13325540 235976 SH SOLE 0 0 235976 ISHARES TR EAFE VALUE ETF 464288877 728607 14891 SH SOLE 0 0 14891 ISHARES TR EXPONENTIAL TECH 46434V381 263521 5047 SH SOLE 0 0 5047 ISHARES TR FLTG RATE NT ETF 46429B655 1069601 21018 SH SOLE 0 0 21018 ISHARES TR IBOXX HI YD ETF 464288513 814854 11053 SH SOLE 0 0 11053 ISHARES TR ISHS 1-5YR INVS 464288646 682385 13694 SH SOLE 0 0 13694 ISHARES TR JPMORGAN USD EMG 464288281 2445603 29636 SH SOLE 0 0 29636 ISHARES TR MBS ETF 464288588 238029 2681 SH SOLE 0 0 2681 ISHARES TR MSCI EAFE ETF 464287465 2761116 40063 SH SOLE 0 0 40063 ISHARES TR NATIONAL MUN ETF 464288414 925535 9026 SH SOLE 0 0 9026 ISHARES TR RESIDENTIAL MULT 464288562 456749 6926 SH SOLE 0 0 6926 ISHARES TR CORE S&P500 ETF 464287200 1775387 4134 SH SOLE 0 0 4134 ISHARES TR RUS 1000 VAL ETF 464287598 1258115 8287 SH SOLE 0 0 8287 ISHARES TR RUS 2000 VAL ETF 464287630 1498274 11053 SH SOLE 0 0 11053 ISHARES TR RUSSELL 2000 ETF 464287655 942159 5331 SH SOLE 0 0 5331 ISHARES TR S&P 500 GRWT ETF 464287309 645192 9430 SH SOLE 0 0 9430 ISHARES TR SELECT DIVID ETF 464287168 225372 2094 SH SOLE 0 0 2094 ISHARES TR SP SMCP600VL ETF 464287879 270841 3036 SH SOLE 0 0 3036 ISHARES TR TIPS BD ETF 464287176 1810798 17459 SH SOLE 0 0 17459 ISHARES TR US HLTHCARE ETF 464287762 993132 3677 SH SOLE 0 0 3677 ISHARES TR RUS 1000 ETF 464287622 27179012 115700 SH SOLE 0 0 115700 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 4533227 90339 SH SOLE 0 0 90339 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 222155 4148 SH SOLE 0 0 4148 JOHNSON & JOHNSON COM 478160104 474053 3044 SH SOLE 0 0 3044 JPMORGAN CHASE & CO COM 46625H100 240041 1655 SH SOLE 0 0 1655 MASTERCARD INCORPORATED CL A 57636Q104 408830 1033 SH SOLE 0 0 1033 MERCK & CO INC COM 58933Y105 205090 1992 SH SOLE 0 0 1992 META PLATFORMS INC CL A 30303M102 966376 3219 SH SOLE 0 0 3219 MGM RESORTS INTERNATIONAL COM 552953101 422367 11490 SH SOLE 0 0 11490 MICROSOFT CORP COM 594918104 1354059 4288 SH SOLE 0 0 4288 NVIDIA CORPORATION COM 67066G104 877061 2016 SH SOLE 0 0 2016 PEPSICO INC COM 713448108 304622 1798 SH SOLE 0 0 1798 PROCTER AND GAMBLE CO COM 742718109 281577 1930 SH SOLE 0 0 1930 PROSHARES TR ULTRPRO S&P500 74347X864 250866 6093 SH SOLE 0 0 6093 ROYAL CARIBBEAN GROUP COM V7780T103 216529 2350 SH SOLE 0 0 2350 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 261529 5246 SH SOLE 0 0 5246 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 2674082 78742 SH SOLE 0 0 78742 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 970902 19188 SH SOLE 0 0 19188 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 7787149 188005 SH SOLE 0 0 188005 SCHWAB STRATEGIC TR US TIPS ETF 808524870 3121796 61830 SH SOLE 0 0 61830 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 23466685 331638 SH SOLE 0 0 331638 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 753545 22718 SH SOLE 0 0 22718 SELECT SECTOR SPDR TR INDL 81369Y704 411215 4056 SH SOLE 0 0 4056 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 10094970 296301 SH SOLE 0 0 296301 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 18294658 142105 SH SOLE 0 0 142105 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 332700 5646 SH SOLE 0 0 5646 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 629363 3839 SH SOLE 0 0 3839 SELECT SECTOR SPDR TR ENERGY 81369Y506 294148 3254 SH SOLE 0 0 3254 SOUTHERN CO COM 842587107 362152 5596 SH SOLE 0 0 5596 SOUTHERN COPPER CORP COM 84265V105 865839 11500 SH SOLE 0 0 11500 SPDR S&P 500 ETF TR TR UNIT 78462F103 905875 2119 SH SOLE 0 0 2119 SPDR SER TR DJ REIT ETF 78464A607 1886815 22749 SH SOLE 0 0 22749 SPDR SER TR S&P 600 SMCP VAL 78464A300 20523307 283589 SH SOLE 0 0 283589 SPDR SER TR S&P BIOTECH 78464A870 5557916 76115 SH SOLE 0 0 76115 SPDR SER TR S&P HOMEBUILD 78464A888 229069 2992 SH SOLE 0 0 2992 SPDR SER TR AEROSPACE DEF 78464A631 2060995 18385 SH SOLE 0 0 18385 STARBUCKS CORP COM 855244109 369444 4048 SH SOLE 0 0 4048 TESLA INC COM 88160R101 1073945 4292 SH SOLE 0 0 4292 UBER TECHNOLOGIES INC COM 90353T100 245863 5346 SH SOLE 0 0 5346 UNITEDHEALTH GROUP INC COM 91324P102 353438 701 SH SOLE 0 0 701 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 364477 2514 SH SOLE 0 0 2514 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 11191469 413580 SH SOLE 0 0 413580 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 255233 1034 SH SOLE 0 0 1034 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 1460830 30542 SH SOLE 0 0 30542 VANGUARD INDEX FDS MID CAP ETF 922908629 17425519 83680 SH SOLE 0 0 83680 VANGUARD INDEX FDS SML CP GRW ETF 922908595 32135181 150038 SH SOLE 0 0 150038 VANGUARD INDEX FDS TOTAL STK MKT 922908769 3672585 17290 SH SOLE 0 0 17290 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 876654 11587 SH SOLE 0 0 11587 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 3283636 83745 SH SOLE 0 0 83745 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 361747 7521 SH SOLE 0 0 7521 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 19014292 250254 SH SOLE 0 0 250254 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 27366035 364152 SH SOLE 0 0 364152 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 33932648 218385 SH SOLE 0 0 218385 VANGUARD WHITEHALL FDS INTL DVD ETF 921946810 28959616 405995 SH SOLE 0 0 405995 VANGUARD WORLD FD ESG US STK ETF 921910733 324916 4320 SH SOLE 0 0 4320 VERIZON COMMUNICATIONS INC COM 92343V104 227921 7032 SH SOLE 0 0 7032 WELLTOWER INC COM 95040Q104 1291774 15769 SH SOLE 0 0 15769 WEYERHAEUSER CO MTN BE COM NEW 962166104 329681 10753 SH SOLE 0 0 10753