0001767898-23-000003.txt : 20230713 0001767898-23-000003.hdr.sgml : 20230713 20230713153914 ACCESSION NUMBER: 0001767898-23-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230713 DATE AS OF CHANGE: 20230713 EFFECTIVENESS DATE: 20230713 FILER: COMPANY DATA: COMPANY CONFORMED NAME: American Financial Advisors, LLC CENTRAL INDEX KEY: 0001767898 IRS NUMBER: 582639765 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-19419 FILM NUMBER: 231086702 BUSINESS ADDRESS: STREET 1: 2551 ROSWELL ROAD STREET 2: SUITE 310 CITY: MARIETTA STATE: GA ZIP: 30062 BUSINESS PHONE: 770-977-2434 MAIL ADDRESS: STREET 1: 2551 ROSWELL ROAD STREET 2: SUITE 310 CITY: MARIETTA STATE: GA ZIP: 30062 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001767898 XXXXXXXX 06-30-2023 06-30-2023 false American Financial Advisors, LLC

2551 Roswell Road Suite 310 Marietta GA 30062

13F HOLDINGS REPORT 028-19419 000115824 801-60761 N Andria Williams 770-977-2434 /s/ Andria Williams Marietta GA 07-13-2023 0 135 639117489 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 341544 2535 SH SOLE 0 0 2535 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 305728 3668 SH SOLE 0 0 3668 ALPHABET INC CAP STK CL C 02079K107 373070 3084 SH SOLE 0 0 3084 ALPHABET INC CAP STK CL A 02079K305 2315836 19347 SH SOLE 0 0 19347 ALPS ETF TR OSHARES EUR QLT 00162Q379 7608163 271139 SH SOLE 0 0 271139 AMARIN CORP PLC SPONS ADR NEW 023111206 120645 101382 SH SOLE 0 0 101382 AMAZON COM INC COM 023135106 3766492 28893 SH SOLE 0 0 28893 AMGEN INC COM 031162100 258660 1165 SH SOLE 0 0 1165 AMYRIS INC COM NEW 03236M200 99686 96782 SH SOLE 0 0 96782 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 247697 12379 SH SOLE 0 0 12379 APPLE INC COM 037833100 7806212 40244 SH SOLE 0 0 40244 ARK ETF TR INNOVATION ETF 00214Q104 8733511 197859 SH SOLE 0 0 197859 BOEING CO COM 097023105 550105 2605 SH SOLE 0 0 2605 CARNIVAL CORP COMMON STOCK 143658300 298343 15844 SH SOLE 0 0 15844 CHERRY HILL MTG INVT CORP COM 164651101 48486 10038 SH SOLE 0 0 10038 CHEVRON CORP NEW COM 166764100 231016 1468 SH SOLE 0 0 1468 COCA COLA CO COM 191216100 828774 13762 SH SOLE 0 0 13762 CORMEDIX INC COM 21900C308 105180 26527 SH SOLE 0 0 26527 CREDIT SUISSE ASSET MGMT INC COM 224916106 33590 11425 SH SOLE 0 0 11425 DATADOG INC CL A COM 23804L103 320227 3255 SH SOLE 0 0 3255 DELTA AIR LINES INC DEL COM NEW 247361702 5674588 119364 SH SOLE 0 0 119364 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 1797362 66201 SH SOLE 0 0 66201 DIMENSIONAL ETF TRUST US MKTWIDE VALUE 25434V724 451651 13091 SH SOLE 0 0 13091 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 285168 5204 SH SOLE 0 0 5204 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 278042 11928 SH SOLE 0 0 11928 DISNEY WALT CO COM 254687106 606220 6790 SH SOLE 0 0 6790 DNP SELECT INCOME FD INC COM 23325P104 23036215 2198112 SH SOLE 0 0 2198112 DOUBLELINE INCOME SOLUTIONS COM 258622109 120809 10143 SH SOLE 0 0 10143 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 146908 11568 SH SOLE 0 0 11568 EXXON MOBIL CORP COM 30231G102 247834 2311 SH SOLE 0 0 2311 FASTENAL CO COM 311900104 202137 3427 SH SOLE 0 0 3427 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 547857 34305 SH SOLE 0 0 34305 FIRST TR EXCH TRD ALPHDX FD EM SML CP ALPH 33737J307 512377 14096 SH SOLE 0 0 14096 FIRST TR EXCH TRD ALPHDX FD EMERG MKT ALPH 33737J182 269403 12720 SH SOLE 0 0 12720 FIRST TR EXCHANGE TRADED FD NASDAQ CYB ETF 33734X846 10682829 235253 SH SOLE 0 0 235253 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 30737866 409402 SH SOLE 0 0 409402 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 481534 8105 SH SOLE 0 0 8105 FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 33738D408 248014 6258 SH SOLE 0 0 6258 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 26379108 553369 SH SOLE 0 0 553369 FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 33733E203 584230 3815 SH SOLE 0 0 3815 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 1418880 30125 SH SOLE 0 0 30125 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 5378020 118720 SH SOLE 0 0 118720 FIRST TR EXCHANGE-TRADED FD SSI STRG ETF 33739Q507 1724062 52788 SH SOLE 0 0 52788 FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 33740F805 32705641 740449 SH SOLE 0 0 740449 FORD MTR CO DEL COM 345370860 152496 10079 SH SOLE 0 0 10079 GENERAL ELECTRIC CO COM NEW 369604301 493100 4489 SH SOLE 0 0 4489 HOME DEPOT INC COM 437076102 2028379 6530 SH SOLE 0 0 6530 INVESCO EXCH TRADED FD TR II S&P SMLCP LOW 46138G102 634287 15925 SH SOLE 0 0 15925 INVESCO EXCHANGE TRADED FD T S&P MDCP MOMNTUM 46137V464 525562 6609 SH SOLE 0 0 6609 INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282 1426851 4852 SH SOLE 0 0 4852 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1237617 8271 SH SOLE 0 0 8271 INVESCO QQQ TR UNIT SER 1 46090E103 54162019 146614 SH SOLE 0 0 146614 ISHARES INC CORE MSCI EMKT 46434G103 551028 11179 SH SOLE 0 0 11179 ISHARES TR 7-10 YR TRSY BD 464287440 565968 5859 SH SOLE 0 0 5859 ISHARES TR CORE MSCI TOTAL 46432F834 229576 3666 SH SOLE 0 0 3666 ISHARES TR CORE S&P MCP ETF 464287507 13448342 51432 SH SOLE 0 0 51432 ISHARES TR CORE S&P500 ETF 464287200 1762682 3955 SH SOLE 0 0 3955 ISHARES TR EAFE SML CP ETF 464288273 17635290 299005 SH SOLE 0 0 299005 ISHARES TR EAFE VALUE ETF 464288877 831356 16987 SH SOLE 0 0 16987 ISHARES TR EXPONENTIAL TECH 46434V381 280632 5047 SH SOLE 0 0 5047 ISHARES TR FLTG RATE NT ETF 46429B655 1180882 23237 SH SOLE 0 0 23237 ISHARES TR IBOXX HI YD ETF 464288513 906519 12076 SH SOLE 0 0 12076 ISHARES TR ISHS 1-5YR INVS 464288646 633551 12628 SH SOLE 0 0 12628 ISHARES TR JPMORGAN USD EMG 464288281 4734021 54703 SH SOLE 0 0 54703 ISHARES TR MBS ETF 464288588 330120 3540 SH SOLE 0 0 3540 ISHARES TR MSCI EAFE ETF 464287465 2897024 39959 SH SOLE 0 0 39959 ISHARES TR NATIONAL MUN ETF 464288414 1096932 10278 SH SOLE 0 0 10278 ISHARES TR RESIDENTIAL MULT 464288562 524574 7159 SH SOLE 0 0 7159 ISHARES TR RUS 1000 ETF 464287622 25737109 105592 SH SOLE 0 0 105592 ISHARES TR RUS 1000 VAL ETF 464287598 1307919 8287 SH SOLE 0 0 8287 ISHARES TR RUS 2000 VAL ETF 464287630 1587943 11278 SH SOLE 0 0 11278 ISHARES TR RUSSELL 2000 ETF 464287655 998292 5331 SH SOLE 0 0 5331 ISHARES TR S&P 500 GRWT ETF 464287309 670096 9508 SH SOLE 0 0 9508 ISHARES TR SELECT DIVID ETF 464287168 237223 2094 SH SOLE 0 0 2094 ISHARES TR SP SMCP600VL ETF 464287879 320456 3370 SH SOLE 0 0 3370 ISHARES TR TIPS BD ETF 464287176 2115661 19659 SH SOLE 0 0 19659 ISHARES TR US HLTHCARE ETF 464287762 1366158 4875 SH SOLE 0 0 4875 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 4268057 85123 SH SOLE 0 0 85123 JOHNSON & JOHNSON COM 478160104 519509 3139 SH SOLE 0 0 3139 JPMORGAN CHASE & CO COM 46625H100 222458 1530 SH SOLE 0 0 1530 LILLY ELI & CO COM 532457108 11454941 24425 SH SOLE 0 0 24425 MASTERCARD INCORPORATED CL A 57636Q104 406070 1032 SH SOLE 0 0 1032 MERCK & CO INC COM 58933Y105 228765 1983 SH SOLE 0 0 1983 META PLATFORMS INC CL A 30303M102 895091 3119 SH SOLE 0 0 3119 MGM RESORTS INTERNATIONAL COM 552953101 551409 12555 SH SOLE 0 0 12555 MICROSOFT CORP COM 594918104 1383053 4061 SH SOLE 0 0 4061 NVIDIA CORPORATION COM 67066G104 826922 1955 SH SOLE 0 0 1955 PEPSICO INC COM 713448108 306613 1655 SH SOLE 0 0 1655 PROCTER AND GAMBLE CO COM 742718109 279213 1840 SH SOLE 0 0 1840 ROYAL CARIBBEAN GROUP COM V7780T103 248976 2400 SH SOLE 0 0 2400 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 2828257 79334 SH SOLE 0 0 79334 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 259687 5023 SH SOLE 0 0 5023 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 18970865 261235 SH SOLE 0 0 261235 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 778323 14862 SH SOLE 0 0 14862 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 8420297 192244 SH SOLE 0 0 192244 SCHWAB STRATEGIC TR US TIPS ETF 808524870 4182362 79770 SH SOLE 0 0 79770 SELECT SECTOR SPDR TR ENERGY 81369Y506 262424 3233 SH SOLE 0 0 3233 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 756323 22436 SH SOLE 0 0 22436 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 10649326 282550 SH SOLE 0 0 282550 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 16713932 125924 SH SOLE 0 0 125924 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 414152 3859 SH SOLE 0 0 3859 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 635395 9710 SH SOLE 0 0 9710 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 685034 3940 SH SOLE 0 0 3940 SOUTHERN CO COM 842587107 389557 5545 SH SOLE 0 0 5545 SOUTHERN COPPER CORP COM 84265V105 821255 11448 SH SOLE 0 0 11448 SPDR S&P 500 ETF TR TR UNIT 78462F103 673303 1519 SH SOLE 0 0 1519 SPDR SER TR AEROSPACE DEF 78464A631 2329350 19167 SH SOLE 0 0 19167 SPDR SER TR DJ REIT ETF 78464A607 2128418 23534 SH SOLE 0 0 23534 SPDR SER TR S&P 600 SMCP VAL 78464A300 22042256 285558 SH SOLE 0 0 285558 SPDR SER TR S&P BIOTECH 78464A870 8880197 106733 SH SOLE 0 0 106733 SPDR SER TR S&P HOMEBUILD 78464A888 239729 2985 SH SOLE 0 0 2985 SPROTT PHYSICAL SILVER TR TR UNIT 85207K107 139153 17863 SH SOLE 0 0 17863 STARBUCKS CORP COM 855244109 399208 4030 SH SOLE 0 0 4030 TESLA INC COM 88160R101 1167495 4460 SH SOLE 0 0 4460 UBER TECHNOLOGIES INC COM 90353T100 230787 5346 SH SOLE 0 0 5346 UNITEDHEALTH GROUP INC COM 91324P102 336929 701 SH SOLE 0 0 701 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 10918455 393174 SH SOLE 0 0 393174 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 309978 2036 SH SOLE 0 0 2036 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 262730 1034 SH SOLE 0 0 1034 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 2139630 43773 SH SOLE 0 0 43773 VANGUARD INDEX FDS MID CAP ETF 922908629 18156685 82470 SH SOLE 0 0 82470 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 1011964 12111 SH SOLE 0 0 12111 VANGUARD INDEX FDS SML CP GRW ETF 922908595 35264613 153498 SH SOLE 0 0 153498 VANGUARD INDEX FDS TOTAL STK MKT 922908769 3774669 17136 SH SOLE 0 0 17136 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 3569094 87736 SH SOLE 0 0 87736 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 306863 6110 SH SOLE 0 0 6110 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 27143379 358755 SH SOLE 0 0 358755 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 16089225 203584 SH SOLE 0 0 203584 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 34667847 213433 SH SOLE 0 0 213433 VANGUARD WHITEHALL FDS INTL DVD ETF 921946810 31699470 422153 SH SOLE 0 0 422153 VANGUARD WORLD FD ESG US STK ETF 921910733 3160861 40343 SH SOLE 0 0 40343 VANGUARD WORLD FDS INF TECH ETF 92204A702 225948 511 SH SOLE 0 0 511 VERIZON COMMUNICATIONS INC COM 92343V104 278439 7487 SH SOLE 0 0 7487 WELLTOWER INC COM 95040Q104 1334224 16494 SH SOLE 0 0 16494 WEYERHAEUSER CO MTN BE COM NEW 962166104 358939 10711 SH SOLE 0 0 10711