REVENUE (Tables)

9 Months Ended

Sep. 30, 2020

Revenue from Contract with Customer [Abstract]

Schedule of Transactions Within Contract Liabilities

The following table summarizes transactions within contract liabilities for the three and nine months ended September 30, 2020:

Balance, December 31, 2019	$	559,232
Revenue recognized related to payments included in the December 31, 2019 balance	(526,202)
Payments received for which performance obligations have not been satisfied	1,043,767
Effect of foreign currency translation	(734)
Balance, March 31, 2020	$	1,076,063
Revenue recognized related to payments included in the March 31, 2020 balance	(1,022,851)
Payments received for which performance obligations have not been satisfied	163,903
Effect of foreign currency translation	1,215
Balance, June 30, 2020	$	218,330
Revenue recognized related to payments included in the June 30, 2020 balance	(211,537)
Payments received for which performance obligations have not been satisfied	1,635,572
Effect of foreign currency translation	1,626
Balance, September 30, 2020	$	1,643,991

Disaggregation of Revenue

The table below sets forth the disaggregation of revenue by product category for the periods indicated below:

	Three Months Ended September 30,				Nine Months Ended September 30,
	2020		2019		2020		2019
Product Revenue
Paint protection film	$	31,977,210	$	26,527,586	$	75,996,444	$	66,150,360
Window film	6,302,364		3,522,815		15,347,270		8,526,886
Other	1,248,809		764,850		2,896,582		2,618,217
Total	39,528,383		30,815,251		94,240,296		77,295,463
Service Revenue
Software	$	889,709	$	859,432	$	2,551,177	$	2,378,944
Cutbank credits	2,304,651		1,957,224		5,529,773		5,487,320
Installation labor	3,268,399		1,843,936		7,681,420		4,790,279
Training	131,654		142,155		314,451		485,592
Total	6,594,413		4,802,747		16,076,821		13,142,135
Total	$	46,122,796	$	35,617,998	$	110,317,117	$	90,437,598

Revenue Estimate by Geographic Areas

The

following table represents our estimate of sales by geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors:

	Three Months Ended September 30,				Nine Months Ended September 30,
	2020		2019		2020		2019
United States	$	22,041,941	$	15,738,762	$	53,713,708	$	44,745,859
China	9,397,486		9,359,531		21,409,365		17,006,451
Canada	6,213,949		4,937,514		14,347,313		13,253,413
Continental Europe	3,656,477		1,945,104		9,347,780		5,341,164
United Kingdom	1,481,174		1,032,399		3,228,322		2,842,682
Asia Pacific	1,454,119		1,168,570		3,365,354		3,100,088
Latin America	537,892		578,055		1,499,944		1,576,864
Middle East/Africa	1,326,589		770,842		3,177,155		2,374,321
Other	13,169		87,221		228,176		196,756
Total	$	46,122,796	$	35,617,998	$	110,317,117	$	90,437,598