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ACQUISITIONS AND DECONSOLIDATION
12 Months Ended
Dec. 31, 2021
Business Combinations [Abstract]  
ACQUISITIONS AND DECONSOLIDATION
5.
ACQUISITIONS AND DECONSOLIDATION

2021 ACQUISITIONS

FlightScope, Next College Student Athlete, Mailman and Diamond Baseball Holdings

In April 2021, the Company acquired the issued and outstanding equity interests of EDH Tennis Limited, the holding company of FlightScope Services sp. z o.o., comprising the services business of FlightScope (collectively, “FlightScope”). FlightScope is a data collection, audio-visual production and tracking technology specialist for golf and tennis events. In June 2021, the Company acquired the Path-to-College business of Reigning Champs, LLC, whose primary business is Next College Student Athlete (collectively, with the other acquired Path-to-College businesses, “NCSA”). NCSA consists of companies that offer recruiting and admissions services and related software products to high school student athletes, as well as college athletic departments and admissions officers. In July 2021, the Company acquired 100% of the equity interests of Wishstar Enterprises Limited, the holding company of multiple entities (collectively, "Mailman"). Mailman is a digital sports agency and consultancy serving global sports properties. In December 2021, the Company acquired six Professional Development League Clubs (the "PDL Clubs"), which such clubs are being operated under the Diamond Baseball Holdings ("DBH") umbrella. DBH will support the PDL Clubs' commercial activities, content strategy and media rights. The combined aggregate purchase price for these acquisitions was $470.4 million.

The Company incurred $10.7 million in transaction related costs in connection with these acquisitions. The costs were expensed as incurred and included in selling, general and administrative expenses in the consolidated statement of operations.

The goodwill for FlightScope and NCSA was assigned to the Events, Experiences & Rights segment, the goodwill for Mailman was assigned to the Representation and Events, Experiences & Rights segments, and the goodwill for DBH was assigned to the Owned Sports Properties segment. The goodwill is partially deductible for tax purposes. The weighted average life of finite-lived intangible assets acquired for FlightScope, NCSA, Mailman, and DBH is 4.4, 5.2, 7.6, and 18.2 years, respectively.

The results of FlightScope, NCSA, Mailman and DBH have been included in the consolidated financial statements since the dates of acquisition. For the year ended December 31, 2021, FlightScope’s, NCSA’s, Mailman's and DBH's consolidated revenue and net loss included in the consolidated statement of operations from the acquisition dates were $105.4 million and $0.5 million, respectively.

Preliminary Allocation of Purchase Price

The acquisitions were accounted for as business combinations and the preliminary fair values of the assets acquired and liabilities assumed in the business combinations are as follows (in thousands):

 

 

 

FlightScope

 

 

NCSA

 

 

Mailman

 

 

DBH

 

Cash and cash equivalents

 

$

1,042

 

 

$

3,655

 

 

$

16,598

 

 

$

1,133

 

Accounts receivable

 

 

475

 

 

 

5,619

 

 

 

11,292

 

 

 

1,027

 

Deferred costs

 

 

94

 

 

 

1,096

 

 

 

476

 

 

 

 

Other current assets

 

 

1,640

 

 

 

10,238

 

 

 

1,713

 

 

 

1,565

 

Property and equipment

 

 

1,089

 

 

 

2,804

 

 

 

585

 

 

 

5,454

 

Right of use assets

 

 

1,272

 

 

 

4,951

 

 

 

359

 

 

 

37,087

 

Investments

 

 

 

 

 

 

 

 

1,239

 

 

 

 

Other assets

 

 

1,056

 

 

 

5,472

 

 

 

1,017

 

 

 

942

 

Intangible assets:

 

 

 

 

 

 

 

 

 

 

 

 

Trade names

 

 

 

 

 

21,100

 

 

 

800

 

 

 

 

Customer relationships

 

 

2,700

 

 

 

10,000

 

 

 

12,400

 

 

 

8,540

 

Internally developed software

 

 

15,400

 

 

 

37,100

 

 

 

 

 

 

 

Other

 

 

 

 

 

 

 

 

 

 

 

97,410

 

Goodwill

 

 

33,550

 

 

 

214,106

 

 

 

23,074

 

 

 

67,010

 

Accounts payable and accrued expenses

 

 

(806

)

 

 

(20,855

)

 

 

(16,255

)

 

 

(2,145

)

Other current liabilities

 

 

(187

)

 

 

(10,318

)

 

 

(1,606

)

 

 

(171

)

Debt

 

 

 

 

 

 

 

 

(4,338

)

 

 

(250

)

Operating lease liability

 

 

(1,272

)

 

 

(4,951

)

 

 

(359

)

 

 

(31,487

)

Deferred revenue

 

 

(631

)

 

 

(51,617

)

 

 

(972

)

 

 

(4,720

)

Other liabilities

 

 

(4,334

)

 

 

(31,603

)

 

 

(3,149

)

 

 

(1,754

)

Net assets acquired

 

$

51,088

 

 

$

196,797

 

 

$

42,874

 

 

$

179,641

 

 

The estimated fair value of assets acquired and liabilities assumed are preliminary and subject to change as we finalize purchase price allocations, which is expected within one year of the respective acquisitions.

 

In January 2022, the Company acquired four additional Clubs for approximately $64.2 million. Considering the proximity of the closing of the acquisition, additional disclosures required under ASC Topic 805 will be provided in the Company's next quarterly interim statements.

2020 ACQUISITIONS

On Location Events, LLC

In January 2020, the Company acquired On Location Events, LLC, dba On Location Experiences (“OLE”) for total consideration of $441.1 million consisting of cash consideration of $366.4 million; rollover equity, representing 13.5% of the equity interest of OLE, valued at $65.2 million and a contingent premium payment, as discussed below, valued at $9.5 million. The rollover equity is held by 32 Equity, LLC (“32 Equity”), the strategic investment firm affiliated with the National Football League (“NFL”). OLE is party to a Commercial License Agreement (“CLA”) with NFL Properties, LLC, an affiliate of the NFL, which provides OLE with the right to operate as the official hospitality partner of the NFL.

As part of the acquisition, the Company entered into an Amended and Restated Limited Liability Company Agreement of OLE’s parent entity, Endeavor OLE Parent, LLC (“OLE Parent”), with 32 Equity. The terms of the agreement provide 32 Equity with certain call rights to acquire additional common units in OLE Parent and liquidity rights. At any time on or prior to April 1, 2022, 32 Equity has the right to purchase that amount of additional common units of OLE Parent from the Company that would result in 32 Equity having an aggregate ownership percentage interest in OLE Parent of 32%, at a price per unit equal to the original acquisition price of its rollover equity. Between April 1, 2022 and April 1, 2024, 32 Equity has an additional right to purchase that amount of additional common units of OLE Parent from the Company that would result in 32 Equity having an aggregate percentage interest in OLE Parent equal to 44.9% at a price per unit equal to the greater of the original acquisition price of its rollover equity and an amount based on a 15x EBITDA multiple of OLE Parent. The agreement also provides 32 Equity with certain rights to put its common units in OLE Parent to the Company upon a termination of the CLA or its option on or after January 2, 2025 (the “Lockup Period”). The Company also has certain call rights to require 32 Equity to sell its common units in OLE Parent to the Company upon a termination of the CLA in the event aforementioned put rights are not exercised. The put/call price is an amount equal to fair market value and the exercise of these put/call rights may give rise to an obligation of the Company to make a premium payment to 32 Equity in certain circumstances. At any time following the Lockup Period, 32 Equity will be entitled to a $41.0 million premium payment from the Company if both (i) 32 Equity or the Company exercise the put/call rights described above or there is a sale or IPO of OLE Parent and (ii) certain performance metrics based on average OLE gross profit or NFL related business gross profit are achieved. The $41.0 million premium payment will also be payable if, prior to January 2, 2026, a sale or IPO of OLE Parent occurs or if 32 Equity exercises its put rights following a termination of the CLA due to an OLE event of default (in which case the $41.0 million premium payment may be subject to proration).

On Location Experiences is a premium experiential hospitality business that serves iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. Operations include

Anthony Travel, CID Entertainment, Future Beat, Kreate Inc., PrimeSport and Steve Furgal’s International Tennis Tours. OLE is included in the Events, Experiences & Rights segment.

The Company incurred $13.7 million of transaction related costs in connection with the acquisition. These costs were expensed as incurred and included in selling, general and administrative expenses in the consolidated statement of operations.

The goodwill for the OLE acquisition was assigned to the Events, Experiences & Rights segment. Goodwill was primarily attributable to the go-to-market synergies expected to arise as a result of the acquisition and other intangible assets that do not qualify for separate recognition. The goodwill is partially deductible for tax purposes. The weighted average life of finite-lived intangible assets acquired is 10.7 years.

Allocation of Purchase Price

The acquisition was accounted for as a business combination and the fair values of the assets acquired and the liabilities assumed in the business combination are as follows (in thousands):

 

 

 

 

 

OLE

 

 

 

 

 

 

 

Cash and cash equivalents

 

 

 

$

45,230

 

Restricted cash

 

 

 

 

86

 

Accounts receivable

 

 

 

 

10,316

 

Deferred costs

 

 

 

 

99,184

 

Other current assets

 

 

 

 

53,893

 

Property and equipment

 

 

 

 

4,361

 

Operating lease right-of-use assets

 

 

 

 

3,509

 

Other assets

 

 

 

 

74,193

 

Intangible assets:

 

 

 

 

 

Trade names

 

 

 

 

75,400

 

Customer and client relationships

 

 

 

 

198,819

 

Goodwill

 

 

 

 

387,542

 

Accounts payable and accrued expenses

 

 

 

 

(55,927

)

Other current liabilities

 

 

 

 

(28,224

)

Deferred revenue

 

 

 

 

(175,790

)

Debt

 

 

 

 

(217,969

)

Operating lease liabilities

 

 

 

 

(3,509

)

Other long-term liabilities

 

 

 

 

(24,377

)

Non-redeemable non-controlling interest

 

 

 

 

(5,635

)

Net assets acquired

 

 

 

$

441,102

 

 

Other 2020 Acquisition

On March 20, 2020, the Company acquired the remaining 50% of the membership interests of PIMGSA LLP for a total transaction price of $37.0 million, which is to be paid on various dates and amounts. Prior to the acquisition, the Company owned a 50% membership interest of PIMGSA LLP and was accounted for under the equity method. PIMGSA LLP trades under the name FC Diez Media and provides a complete and global sports media service, sponsorship and digital agency, formed exclusively to serve the South American Football Confederation. The Company recorded $8.6 million and $46.4 million of goodwill and a finite-lived contract based intangible asset, respectively. The finite-lived intangible asset has a useful life of 2 years. The Company also recognized a gain of $27.1 million for the difference between the carrying value and fair value of the previously held membership interest. The gain was included in other income, net in the consolidated statement of operations.

2020 DECONSOLIDATION

In 2011, the Company and Asian Tour Limited (“AT”) formed a venture, Asian Tour Media Pte Ltd. LTD (“ATM”), for the commercial exploitation of certain Asian Tour events. As of December 31, 2019, ATM was a consolidated subsidiary of the Company as the Company had control over ATM’s operating decisions. The shareholders’ agreement included a provision whereby, if certain financial conditions were met as of December 31, 2019, a change in the corporate governance structure would be implemented as of January 1, 2020. Such financial conditions were met as of December 31, 2019, resulting in a change in the corporate governance such that the Company no longer maintains control over the operating decisions of ATM. The Company determined that the 50% ownership interest would be accounted for under the equity method as of January 1, 2020. On January 1, 2020, the Company derecognized all the assets and liabilities of ATM and recognized an $8.1 million gain for the difference between the carrying value of the assets and liabilities and fair value of the Company’s 50% ownership interest. The gain was included in other income, net in the consolidated statement of operations.

2019 ACQUISITIONS

The Company completed two acquisitions during 2019 for a total purchase price of $18.6 million. The Company recorded $22.4 million of goodwill and intangible assets, of which the weighted average useful life ranges from 2.0 to 13.0 years. These acquisitions were not material in the aggregate.