<?xml version="1.0" encoding="UTF-8"?><own:edgarSubmission xmlns:own="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <own:headerData>
    <own:submissionType>144/A</own:submissionType>
    <own:previousAccessionNumber>0001628280-26-022647</own:previousAccessionNumber>
    <own:filerInfo>
      <own:filer>
        <own:filerCredentials>
          <own:cik>0002069611</own:cik>
          <own:ccc>XXXXXXXX</own:ccc>
        </own:filerCredentials>
      </own:filer>
      <own:liveTestFlag>LIVE</own:liveTestFlag>



    </own:filerInfo>
  </own:headerData>
  <own:formData>
    <own:issuerInfo>
      <own:issuerCik>0001760233</own:issuerCik>
      <own:issuerName>GIFTIFY, INC.</own:issuerName>
      <own:issuerAddress>
        <com:street1>1100 SCHAUMBURG ROAD, SUITE 510</com:street1>
        <com:city>SCHAUMBURG</com:city>
        <com:stateOrCountry>IL</com:stateOrCountry>
        <com:zipCode>60173</com:zipCode>
      </own:issuerAddress>
      <own:issuerContactPhone>847-506-9680</own:issuerContactPhone>
      <own:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>TIMOTHY W MILLER</own:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <own:relationshipsToIssuer>
        <own:relationshipToIssuer>VP SALES</own:relationshipToIssuer>
      </own:relationshipsToIssuer>
    </own:issuerInfo>
    <own:securitiesInformation>
      <own:securitiesClassTitle>GIFTIFY COMMON STOCK (SYMBOL GIFT)</own:securitiesClassTitle>
      <own:brokerOrMarketmakerDetails>
        <own:name>MERRILL LYNCH</own:name>
        <own:address>
          <com:street1>3333 WARRENVILLE ROAD</com:street1>
          <com:street2>SUITE 100</com:street2>
          <com:city>LISLE</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60523</com:zipCode>
        </own:address>
      </own:brokerOrMarketmakerDetails>
      <own:noOfUnitsSold>1000</own:noOfUnitsSold>
      <own:aggregateMarketValue>1070</own:aggregateMarketValue>
      <own:noOfUnitsOutstanding>30963913</own:noOfUnitsOutstanding>
      <own:approxSaleDate>04/01/2026</own:approxSaleDate>
      <own:securitiesExchangeName>NASDAQ</own:securitiesExchangeName>
    </own:securitiesInformation>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>COMMON STOCK</own:securitiesClassTitle>
      <own:acquiredDate>12/10/2023</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>STOCK BONUS</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>GIFTIFY INC</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>25000</own:amountOfSecuritiesAcquired>
      <own:paymentDate>12/10/2023</own:paymentDate>
      <own:natureOfPayment>STOCK BONUS</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</own:nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <own:securitiesSoldInPast3Months>
      <own:sellerDetails>
        <own:name>TIMOTHY W MILLER</own:name>
        <own:address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </own:address>
      </own:sellerDetails>
      <own:securitiesClassTitle>GIFTIFY COMMON STOCK</own:securitiesClassTitle>
      <own:saleDate>03/23/2026</own:saleDate>
      <own:amountOfSecuritiesSold>437</own:amountOfSecuritiesSold>
      <own:grossProceeds>437</own:grossProceeds>
    </own:securitiesSoldInPast3Months>
    <own:securitiesSoldInPast3Months>
      <own:sellerDetails>
        <own:name>TIMOTHY W MILLER</own:name>
        <own:address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </own:address>
      </own:sellerDetails>
      <own:securitiesClassTitle>GIFTIFY COMMON STOCK</own:securitiesClassTitle>
      <own:saleDate>03/18/2026</own:saleDate>
      <own:amountOfSecuritiesSold>563</own:amountOfSecuritiesSold>
      <own:grossProceeds>563</own:grossProceeds>
    </own:securitiesSoldInPast3Months>
    <own:securitiesSoldInPast3Months>
      <own:sellerDetails>
        <own:name>TIMOTHY W MILLER</own:name>
        <own:address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </own:address>
      </own:sellerDetails>
      <own:securitiesClassTitle>GIFTIFY COMMON STOCK</own:securitiesClassTitle>
      <own:saleDate>02/02/2026</own:saleDate>
      <own:amountOfSecuritiesSold>1000</own:amountOfSecuritiesSold>
      <own:grossProceeds>1050</own:grossProceeds>
    </own:securitiesSoldInPast3Months>
    <own:securitiesSoldInPast3Months>
      <own:sellerDetails>
        <own:name>TIMOTHY W MILLER</own:name>
        <own:address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </own:address>
      </own:sellerDetails>
      <own:securitiesClassTitle>GIFTIFY COMMON STOCK</own:securitiesClassTitle>
      <own:saleDate>01/02/2026</own:saleDate>
      <own:amountOfSecuritiesSold>1000</own:amountOfSecuritiesSold>
      <own:grossProceeds>1070</own:grossProceeds>
    </own:securitiesSoldInPast3Months>
    <own:noticeSignature>
      <own:noticeDate>04/09/2026</own:noticeDate>
      <own:planAdoptionDates>
        <own:planAdoptionDate>09/18/2025</own:planAdoptionDate>
      </own:planAdoptionDates>
      <own:signature>TIMOTHY W MILLER</own:signature>
    </own:noticeSignature>
  </own:formData>
</own:edgarSubmission>
