<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002069611</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001760233</issuerCik>
      <issuerName>GIFTIFY, INC.</issuerName>
      <secFileNumber>001-42206</secFileNumber>
      <issuerAddress>
        <com:street1>1100 SCHAUMBURG ROAD, SUITE 510</com:street1>
        <com:city>SCHAUMBURG</com:city>
        <com:stateOrCountry>IL</com:stateOrCountry>
        <com:zipCode>60173</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>847-506-9680</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>TIMOTHY W MILLER</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>VP SALES</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>GIFTIFY COMMON STOCK (SYMBOL GIFT)</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>MERRILL LYNCH</name>
        <address>
          <com:street1>3333 WARRENVILLE ROAD</com:street1>
          <com:street2>SUITE 100</com:street2>
          <com:city>LISLE</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60523</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>1000</noOfUnitsSold>
      <aggregateMarketValue>1070</aggregateMarketValue>
      <noOfUnitsOutstanding>30963913</noOfUnitsOutstanding>
      <approxSaleDate>01/02/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON STOCK</securitiesClassTitle>
      <acquiredDate>12/10/2023</acquiredDate>
      <natureOfAcquisitionTransaction>STOCK BONUS</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>GIFTIFY INC</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>25000</amountOfSecuritiesAcquired>
      <paymentDate>12/10/2023</paymentDate>
      <natureOfPayment>STOCK BONUS</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>TIMOTHY W MILLER</name>
        <address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>GIFTIFY COMMON STOCK</securitiesClassTitle>
      <saleDate>03/18/2026</saleDate>
      <amountOfSecuritiesSold>563</amountOfSecuritiesSold>
      <grossProceeds>563</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>TIMOTHY W MILLER</name>
        <address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>GIFTIFY COMMON STOCK</securitiesClassTitle>
      <saleDate>02/02/2026</saleDate>
      <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
      <grossProceeds>1050</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>TIMOTHY W MILLER</name>
        <address>
          <com:street1>1100 SCHAUMBURG ROAD</com:street1>
          <com:street2>SUITE 510</com:street2>
          <com:city>SCHAUMBURG</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60173</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>COMMON STOCK</securitiesClassTitle>
      <saleDate>01/02/2026</saleDate>
      <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
      <grossProceeds>1070</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>03/23/2026</noticeDate>
      <signature>DAVID C YOUNG</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
