Segment Information

9 Months Ended

Sep. 30, 2025

Segment Reporting [Abstract]

Segment Information

14. Segment Information

The Company operates and manages its business as one reportable and operating segment concentrating on the sale of gift cards and discount certificates to our customers. The measure of segment assets is reported on the balance sheet as total consolidated assets. The Company derives revenue primarily in the United States of America and manages its business activities on a consolidated basis.

The Company’s chief operating decision maker (CODM), its Chief Executive Officer, reviews financial information presented on a consolidated basis and decides how to allocate resources based on net loss. Consolidated net loss is used for evaluating financial performance. The monitoring of budgeted versus actual results is used in assessing performance of the Company and in establishing management’s compensation.

Significant segment expenses include employee compensation, stock-based compensation, merchant fees, and consulting and outside provider costs. Other operating expenses include all remaining costs necessary to operate our business and primarily include advertising, corporate compliance, and overhead expenses. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:

	Three Months Ended September 30,						Nine Months Ended September 30,
	2025			2024			2025			2024
Net Sales	$	18,783,908		$	23,210,850		$	61,961,652		$	64,753,246
Cost of sales		15,036,367			20,220,237			50,776,850			55,244,862
Gross profit		3,747,541			2,990,613			11,184,802			9,508,384
Operating expenses
Employee compensation and benefits		1,619,089			1,314,088			5,035,093			4,566,612
Stock-based compensation expense		1,473,065			2,236,394			4,883,072			9,762,314
Merchant and bank fees		1,005,555			966,331			3,116,560			2,768,748
Facility costs		159,953			198,807			469,832			444,686
Consulting and outside provider costs		770,342			649,334			2,182,755			2,351,387
Depreciation of capitalized software costs		161,543			254,292			483,832			935,766
Amortization of intangible assets		585,349			607,917			1,686,328			1,823,751
Other operating expenses		460,313			543,649			1,560,187			1,061,167
Total operating expenses		6,235,209			6,770,812			19,417,659			23,714,431
Loss from operations	$	(2,487,668	)	$	(3,780,199	)	$	(8,232,857	)	$	(14,206,047	)