Segment Report (Details)	12 Months Ended
	Dec. 31, 2025 USD ($) segment	Dec. 31, 2024 USD ($)
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	$ 467,743,000	$ 422,633,000
Less (Add):
Cost of goods sold	295,607,000	258,304,000
Depreciation and amortization	10,891,000	10,675,000
Online platform fees	53,844,000	52,286,000
Stock-based compensation	1,182,000	2,065,000
ROU asset impairment expense	0	1,993,000
(Gain) loss, net, on disposal of property and equipment	(493,000)	759,000
Interest expense	2,055,000	2,123,000
Provision for income taxes	10,358,000	9,871,000
Interest income	2,210,000	2,299,000
Segment net income
Net income	$ 32,664,000	30,824,000
Number of Reportable Segments | segment	1
Reportable Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	$ 467,743,000	422,633,000
Less (Add):
Cost of goods sold	295,607,000	258,304,000
Shipping and transportation	41,079,000	34,119,000
Salaries and benefits	37,684,000	36,311,000
Professional services	4,967,000	5,024,000
Depreciation and amortization	4,618,000	4,290,000
Rent expense	12,702,000	9,364,000
Marketing expense	5,675,000	6,762,000
Online platform fees	7,254,000	11,043,000
Warehouse expense	4,155,000	3,862,000
Stock-based compensation	1,182,000	2,065,000
ROU asset impairment expense	0	1,993,000
Secondary offering transaction costs	214,000	0
(Gain) loss, net, on disposal of property and equipment	(493,000)	759,000
Interest expense	2,055,000	2,123,000
Provision for income taxes	10,358,000	9,871,000
Other segment expenses	11,685,000	10,976,000
Interest income	2,210,000	2,299,000
Other income, net	1,453,000	2,758,000
Segment net income
Net income	32,664,000	30,824,000
Segment net income | Reportable Segment
Segment net income
Net income	32,664,000	30,824,000
Adjustments and reconciling items | Reportable Segment
Segment net income
Net income	$ 0	$ 0