Segment Report (Details) - USD ($) $ in Thousands	3 Months Ended						9 Months Ended
	Sep. 30, 2025	Jun. 30, 2025	Mar. 31, 2025	Sep. 30, 2024	Jun. 30, 2024	Mar. 31, 2024	Sep. 30, 2025	Sep. 30, 2024
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	$ 124,516			$ 112,771			$ 352,126	$ 320,984
Less (Add):
Cost of goods sold	81,598			69,274			219,339	196,478
Depreciation and amortization							8,132	7,980
Online platform fees	13,798			13,746			41,925	38,377
Stock-based compensation	253			400			1,044	1,715
ROU asset impairment expense							0	1,993
(Gain) loss, net, on disposal of property and equipment							(703)	505
Interest expense	539			535			1,569	1,607
Provision for income taxes	2,304			2,597			7,884	7,413
Interest income	(415)			(770)			(1,657)	(1,734)
Net income	7,603	$ 11,052	$ 6,815	9,262	$ 9,227	$ 6,476	25,470	24,965
Reportable Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	124,516			112,771			352,126	320,984
Less (Add):
Cost of goods sold	81,598			69,274			219,339	196,478
Shipping and transportation	11,082			9,009			31,945	24,959
Salaries and benefits	9,992			9,374			28,332	27,152
Professional services	1,258			1,180			3,880	3,501
Depreciation and amortization	1,186			1,106			3,470	3,174
Rent expense	3,297			2,601			9,389	6,586
Marketing expense	1,344			1,672			4,434	5,032
Online platform fees	1,606			3,046			5,738	7,971
Warehouse expense	1,145			1,039			3,099	3,033
Stock-based compensation	252			400			1,043	1,715
ROU asset impairment expense	0			0			0	1,993
Secondary offering transaction costs	0			0			214	0
(Gain) loss, net, on disposal of property and equipment	(403)			(27)			(703)	505
Interest expense	539			535			1,569	1,607
Provision for income taxes	2,304			2,597			7,884	7,413
Other segment expenses*	3,586			2,827			9,003	8,424
Interest income	(415)			(770)			(1,657)	(1,734)
Other income, net	(1,458)			(354)			(323)	(1,790)
Net income	7,603			9,262			25,470	24,965
Segment net income | Reportable Segment
Less (Add):
Net income	7,603			9,262			25,470	24,965
Adjustments and reconciling items | Reportable Segment
Less (Add):
Net income	$ 0			$ 0			$ 0	$ 0