Segment Report (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2025	Mar. 31, 2024
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	$ 103,624	$ 95,613
Less:
Cost of goods sold	62,862	58,011
Depreciation and amortization	2,688	2,629
Online platform fees	14,411	10,763
Stock-based compensation	346	375
ROU asset impairment expense	0	1,993
Interest expense	509	524
Provision for income taxes	2,121	1,975
Add:
Interest income	566	431
Net income	6,815	6,476
Reportable Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	103,624	95,613
Less:
Cost of goods sold	62,862	58,011
Shipping and transportation	10,616	7,213
Salaries and benefits	9,065	8,929
Professional services	1,438	1,161
Depreciation and amortization	1,139	1,020
Rent expense	2,750	1,830
Marketing expense	1,518	1,093
Online platform fees	2,221	2,186
Warehouse expense	939	1,001
Stock-based compensation	346	375
ROU asset impairment expense	0	1,993
Interest expense	509	524
Provision for income taxes	2,121	1,975
Other segment expenses*	2,910	2,725
Add:
Interest income	566	431
Other income, net	1,059	468
Net income	6,815	6,476
Segment net income | Reportable Segment
Add:
Net income	6,815	6,476
Adjustments and reconciling items | Reportable Segment
Add:
Net income	$ 0	$ 0