Segment Report (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	$ 422,633	$ 405,651
Less:
Cost of goods sold	258,304	252,608
Depreciation and amortization	10,675	10,783
Online platform fees	52,286	41,490
Stock-based compensation	2,065	770
Impairment expense and loss, net, on disposal of machinery	2,752	2,525
Interest expense	2,123	2,043
Provision for income taxes	9,871	9,804
Add:
Interest income	2,299	1,803
Net income	30,824	33,180
Reportable Segment
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Net sales	422,633	405,651
Less:
Cost of goods sold	258,304	252,608
Shipping and transportation	34,119	32,001
Salaries and benefits	36,311	35,831
Professional services	5,024	4,337
Depreciation and amortization	4,290	4,008
Rent expense	9,364	6,096
Marketing expense	6,762	4,865
Online platform fees	11,043	6,440
Warehouse expense	3,862	2,426
Stock-based compensation	2,065	770
Secondary offering costs	0	453
Impairment expense and loss, net, on disposal of machinery	2,752	2,525
Interest expense	2,123	2,043
Provision for income taxes	9,871	9,804
Other segment expenses	10,976	11,215
Add:
Interest income	2,299	1,803
Other income, net	2,758	1,148
Net income	30,824	33,180
Segment net income | Reportable Segment
Add:
Net income	30,824	33,180
Adjustments and reconciling items | Reportable Segment
Add:
Net income	$ 0	$ 0