Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
OPERATING ACTIVITIES:
Net loss	$ (236,024,000)	$ (63,126,000)	$ (58,789,000)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation and amortization	7,326,000	552,000	183,000
Provision for sales returns	43,000	92,000	134,000
Amortization of deferred financing cost and debt discounts	7,742,000	2,245,000	1,218,000
Stock-based compensation	28,987,000	22,716,000	34,681,000
Change in fair value of contingent earn-out liabilities	(30,529,000)	12,731,000
Loss in connection with settlement of earn-out	4,164,000
Loss in connection with the change in warrant fair value	26,455,000	21,338,000
Loss on initial issuance of warrants	20,147,000
Loss on extinguishment	138,859,000	2,037,000
Provision for barter credits	1,000,000
Loss from derivative liability discount related to term loan	3,254,000
Allowance for doubtful accounts and other	4,200,000		94,000
Changes in assets and liabilities:
Accounts receivable	(4,554,000)	(4,703,000)	309,000
Inventory	(19,303,000)	18,659,000	(5,360,000)
Prepaid and other current assets	(7,856,000)	1,513,000	(1,004,000)
Accounts payable, accrued and other liabilities	14,120,000	(6,991,000)	3,334,000
Cash provided (used) by operating activities	(41,969,000)	6,091,000	(25,200,000)
INVESTING ACTIVITIES:
Purchase of fixed assets	(32,000)	(89,000)	(114,000)
Proceeds on sale of fixed assets			6,000
Cash used in investing activities	(44,905,000)	(39,054,000)	(1,284,000)
FINANCING ACTIVITIES:
Proceeds from initial public offering, net of issuance costs			36,000,000
Issuance costs from initial public offering			(5,446,000)
Proceeds from warrant exercise	9,085,000
Proceeds from cancellation of warrant	16,957,000
Proceeds from issuance of common stock from follow-on public offering, net of issuance costs	36,735,000	23,416,000
Proceeds from exercise of stock options	9,033,000
Payment of earnout to Squatty Potty	(7,971,000)
Proceeds from exercise of stock options		44,000
Tax paid in connection with RSAs		(150,000)
Borrowings from MidCap credit facilities	48,750,000	123,633,000	98,663,000
Insurance financing proceeds	2,424,000	2,660,000	3,833,000
Insurance obligation payments	(3,048,000)	(3,066,000)	(2,783,000)
Capital lease obligation payments		(32,000)	(55,000)
Cash provided by financing activities	95,569,000	32,319,000	36,566,000
EFFECT OF EXCHANGE RATE ON CASH	(477,000)	(48,000)	(1,000)
NET CHANGE IN CASH AND RESTRICTED CASH FOR THE YEAR	8,218,000	(692,000)	10,081,000
CASH AND RESTRICTED CASH AT BEGINNING OF YEAR	30,097,000	30,789,000	20,708,000
CASH AND RESTRICTED CASH AT END OF YEAR	38,315,000	30,097,000	30,789,000
RECONCILIATION OF CASH AND RESTRICTED CASH
CASH	30,317,000	26,718,000	30,353,000
RESTRICTED CASH—Prepaid and other current assets	7,849,000	3,250,000	307,000
RESTRICTED CASH—Other non-current assets	149,000	129,000	129,000
CASH AND RESTRICTED CASH AT END OF YEAR	38,315,000	30,097,000	30,789,000
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
Cash paid for interest	5,611,000	2,787,000	3,201,000
Cash paid for taxes	41,000	46,000	21,000
Non-cash barter exchange of inventory for advertising/logistics credits		3,352,000
Modification of warrants between equity and liability	75,828,000
Non-cash consideration paid to contractors	7,289,000	1,672,000
NON-CASH INVESTING AND FINANCING ACTIVITIES:
Equity fundraising costs not paid			160,000
Debt issuance costs not paid		142,000
Original issue discount	2,475,000	5,000,000
Discount of debt relating to warrants issuance	51,284,000	10,483,000
Notes payable related to acquisitions	16,550,000	18,073,000	195,000
Issuance of common stock in connection with acquisition		29,075,000
Fair value of contingent consideration	20,971,000	9,800,000
Issuance of common stock in connection with Healing Solutions and Photo Paper Direct acquisitions	50,529,000
Issuance of common stock - debt repayment	125,562,000
Issuance of common stock - Healing Solutions earnout settlement	7,914,000
Horizon Term Loan
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment		1,065,000
FINANCING ACTIVITIES:
Debt issuance costs			(900,000)
Repayments of debt		(15,990,000)
High Trail December 2020 Note and February 2021 Term Loan
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	28,240,000
High Trail April 2021 Term Loan
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	106,991,000
High Trails Term Loan
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	2,096,000
FINANCING ACTIVITIES:
Debt issuance costs		(2,207,000)
Borrowings from term loan		38,000,000
High Trail December2020 Note And February2021 Note
FINANCING ACTIVITIES:
Repayments of debt	(59,500,000)
High Trail April2021 Note
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	28,200,000
FINANCING ACTIVITIES:
Debt issuance costs	(2,202,000)
Repayments of debt	(10,139,000)
Borrowings from term loan	110,000,000
High Trail December2021 Note
FINANCING ACTIVITIES:
Repayments of debt	(27,500,000)
High Trail February 2021 Note
FINANCING ACTIVITIES:
Debt issuance costs	(1,462,000)
Borrowings from term loan	14,025,000
Revolving Credit Facility
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	1,532,000
MidCap Credit Facility
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Loss on extinguishment	1,500,000
FINANCING ACTIVITIES:
Repayments of debt	(28,274,000)	(133,782,000)	(92,165,000)
Debt issuance costs	(849,000)		(581,000)
Truweo Assets
INVESTING ACTIVITIES:
Purchase of fixed assets			$ (1,176,000)
Smash Assets
INVESTING ACTIVITIES:
Purchase of fixed assets		(25,000,000)
Truweo Assets
INVESTING ACTIVITIES:
Purchase of fixed assets		(13,965,000)
Healing Solutions LLC
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Change in fair value of contingent earn-out liabilities	0
INVESTING ACTIVITIES:
Purchase of fixed assets	(15,250,000)
Photo Paper Direct Ltd.
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Change in fair value of contingent earn-out liabilities	900,000
INVESTING ACTIVITIES:
Purchase of Photo Paper Direct, net of cash acquired	(10,583,000)
Aussie Health
FINANCING ACTIVITIES:
Repayment of note payable		$ (207,000)
Squatty Potty, LLC
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Change in fair value of contingent earn-out liabilities	500,000
INVESTING ACTIVITIES:
Purchase of fixed assets	(19,040,000)
Smash
FINANCING ACTIVITIES:
Repayment of note payable	$ (10,495,000)