Acquisition - Allocation of Purchase Price to Assets Acquired and Liabilities Assumed Based on Estimated Fair Values at Acquisition Date (Details) - USD ($) $ in Thousands	Dec. 31, 2021	May 05, 2021	Feb. 02, 2021	Dec. 31, 2020	Dec. 01, 2020	Aug. 26, 2020	Sep. 10, 2019
Business Acquisition [Line Items]
Goodwill	$ 119,941			$ 47,318
Aussie Health Assets
Business Acquisition [Line Items]
Inventory							$ 297
Goodwill							745
Intangible assets							333
Net assets acquired							1,375
Total consideration to be paid							1,375
Aussie Health Assets | Trademarks
Business Acquisition [Line Items]
Intangible assets							$ 310
Truweo Assets
Business Acquisition [Line Items]
Inventory						$ 595
Goodwill						11,834
Intangible assets						4,011
Net assets acquired						16,440
Total consideration to be paid						16,440
Truweo Assets | Trademarks
Business Acquisition [Line Items]
Intangible assets						$ 3,900
Smash Assets
Business Acquisition [Line Items]
Inventory					$ 16,419
Goodwill					34,739
Production deposits					3,382
AP and other liabilities					(3,088)
Preliminary allocation of purchase price to assets acquired and liabilities assumed					79,052
Smash Assets | Trademarks
Business Acquisition [Line Items]
Intangible assets					$ 27,600
Healing Solutions LLC
Business Acquisition [Line Items]
Inventory			$ 5,285
Net assets acquired			71,292
Cash purchase price			15,280
Shares of common stock issued			39,454
Estimated earnout liability			11,273
Total consideration to be paid			71,292
Healing Solutions LLC | Trademarks
Business Acquisition [Line Items]
Intangible assets			$ 22,900
Squatty Potty, LLC
Business Acquisition [Line Items]
Inventory		$ 1,100
Goodwill		16,872
Net assets acquired		30,773
Cash purchase price		19,040
Estimated earnout liability		3,502
Total consideration to be paid		30,773
Transition services payments		8,231
Squatty Potty, LLC | Trademarks
Business Acquisition [Line Items]
Intangible assets		6,500
Photo Paper Direct Ltd.
Business Acquisition [Line Items]
Goodwill		15,774
Deferred tax liability		(1,481)
Net assets acquired		25,617
Cash purchase price		8,293
Shares of common stock issued		11,075
Estimated earnout liability		911
Total consideration to be paid		25,617
Working capital adjustment		5,338
Photo Paper Direct Ltd. | Trademarks
Business Acquisition [Line Items]
Intangible assets		$ 5,400