Acquisition - Additional Information (Details)							1 Months Ended	12 Months Ended
	May 06, 2021 USD ($)	May 05, 2021 USD ($) shares	Feb. 02, 2021 USD ($) shares	Dec. 01, 2020 USD ($) $ / shares shares	Aug. 26, 2020 USD ($)	Sep. 10, 2019 USD ($)	Nov. 30, 2021 USD ($)	Dec. 31, 2021 USD ($) $ / shares shares	Dec. 31, 2020 USD ($)	Dec. 31, 2022 USD ($)
Business Acquisition [Line Items]
Business acquisition, earn-out payments							$ 3,800,000	$ 3,750,000
Common stock issued								5,000	$ 3,000
Acquisition date, initial fair value anoint of earn-out payment				$ 9,800,000
Change in fair value of contingent earn-out liabilities								(30,529,000)	12,731,000
Business combination, contingent consideration earn out amount								9,223,000	22,531,000
Aussie Health Assets
Business Acquisition [Line Items]
Total consideration						$ 1,300,000
Total consideration paid by cash						1,100,000
Working capital paid, related to inventory purchased within sixty days of closing						$ 100,000
Maximum period after closing date to pay working capital related to inventory purchased						60 days
Payment in cash						$ 1,100,000
Business acquisition, inventory acquired						297,000
Aussie Health Assets | Promissory Note
Business Acquisition [Line Items]
Consideration paid in form of unsecured promissory note						$ 200,000
Accrued interest rate per annum						8.00%
Maturity date						Jun. 10, 2020
Truweo Assets
Business Acquisition [Line Items]
Total consideration					$ 16,400,000
Total consideration paid by cash					$ 14,000,000.0
Date of completion of Acquisition					Aug. 26, 2020
Payment in cash					$ 14,000,000.0
Business acquisition, inventory acquired					595,000
Truweo Assets | Promissory Note
Business Acquisition [Line Items]
Consideration paid in form of unsecured promissory note					$ 2,400,000
Accrued interest rate per annum					8.00%
Maturity date					Aug. 22, 2022
Principal amount and accrued interest payments					$ 600,000
First principal amount and accrued interest payments due date					Nov. 30, 2021
Second principal amount and accrued interest payments due date					Feb. 28, 2022
Third principal amount and accrued interest payments due date					May 31, 2022
Smash Assets
Business Acquisition [Line Items]
Total consideration				$ 25,000,000.0
Date of completion of Acquisition				Dec. 01, 2020
Business combination, consideration transferred, common stock issued | shares				4,220,000
Closing stock price | $ / shares				$ 6.89
Value of certain inventory				$ 15,600,000
Business acquisition, inventory acquired				$ 16,419,000
Business combination, contingent consideration earn out amount								$ 5,240,000	22,531,000
Smash Assets | Sellers Brokers
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares				164,000
Smash Assets | Year One Earn-Out
Business Acquisition [Line Items]
Business combination contingent consideration contribution margin ratio								1.67
Business combination contingent consideration earn out margin | $ / shares								$ 1.00
Business combination, contingent consideration earn out amount, minimum								$ 15,500,000
Business combination, contingent consideration earn out amount, maximum								18,500,000
Business combination contingent consideration arrangements earn out maximum								5,000,000.0
Business combination contingent consideration earnout fair value								0.0	22,500,000
Change in fair value of contingent earn-out liabilities									$ 12,700,000
Smash Assets | Year Two Earn-Out | Forecast
Business Acquisition [Line Items]
Business combination, contingent consideration earn out amount, maximum										$ 15,500,000
Business combination contingent consideration earn out generated amount										500,000
Business combination contingent consideration subject to cap										27,500,000
Business combination contingent consideration entitled to receive amount in cash equal to shares										100,000
Business combination contingent consideration earnout fair value										$ 5,200,000
Smash Assets | Sellers Brokers
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares				164,000
Healing Solutions LLC
Business Acquisition [Line Items]
Total consideration paid by cash			$ 15,300,000
Business combination, consideration transferred, common stock issued | shares			1,387,759
Payment in cash			$ 15,300,000
Withheld of cash purchase price to serve collateral for sellers payment			$ 2,000,000.0
Withheld of cash purchase price payment period			within 60 days of the Closing Date
Business combination, acquired receivables, description			The shares will be issued to Healing Solutions following the final determination of inventory values pursuant to the terms of the Asset Purchase Agreement, which determination is expected to occur approximately nine to ten months following the Closing Date and such shares will be subject to vesting restrictions which will lapse on the date that is the one-year anniversary after the Closing Date.
Business acquisition, inventory acquired			$ 5,285,000
Business acquisition, earn-out payments								3,750,000
Cash purchase price			15,280,000
Acquisition date, initial fair value anoint of earn-out payment			$ 16,500,000
Business combination contingent consideration earnout fair value							$ 1,400,000
Change in fair value of contingent earn-out liabilities								$ 0
Healing Solutions LLC | After 15 Months Following Closing Date
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares								0
Healing Solutions LLC | Nine Months Following Closing Date
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares								528,670
Healing Solutions LLC | After Nine Months But Before 12 Months Following Closing Date
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares								396,502
Healing Solutions LLC | After12 Months But Before 15 Months Following Closing Date
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares								264,335
Healing Solutions LLC | Common Stock
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares			1,387,759
Entitled to receive number of shares of common stock | shares			170,042
Healing Solutions LLC | Common Stock | Maximum
Business Acquisition [Line Items]
Entitled to receive number of shares of common stock | shares			280,000
Healing Solutions LLC | Common Stock | After 15 Months Following Closing Date | Maximum
Business Acquisition [Line Items]
Entitled to receive number of shares of common stock | shares			528,670
Squatty Potty, LLC
Business Acquisition [Line Items]
Total consideration paid by cash		$ 19,000,000.0
Payment in cash		19,000,000.0
Business acquisition, inventory acquired		1,100,000
Business acquisition, earn-out payments								$ 4,000,000.0
Business acquisition, payment for transition services								8,000,000.0
Cash purchase price		19,040,000
Acquisition date, initial fair value anoint of earn-out payment	$ 3,500,000
Business combination contingent consideration earnout fair value								4,000,000.0
Change in fair value of contingent earn-out liabilities								500,000
Business combination, contingent consideration earn out amount								3,983,000
Squatty Potty, LLC | Event Occurs in 12 Months Ending 12/31/2021
Business Acquisition [Line Items]
Business combination, contingent consideration earn out amount, maximum								3,900,000
Squatty Potty, LLC | Event Occurs in Six Months Following Closing Date
Business Acquisition [Line Items]
Business combination, contingent consideration earn out amount								3,900,000
Photo Paper Direct Ltd.
Business Acquisition [Line Items]
Total consideration paid by cash		$ 8,300,000
Business combination, consideration transferred, common stock issued | shares		704,548
Payment in cash		$ 8,300,000
Business acquisition, earn-out payments								6,000,000.0
Cash purchase price		8,293,000
Common stock issued								2,000,000.0
Acquisition date, initial fair value anoint of earn-out payment	$ 900,000
Business combination contingent consideration earnout fair value								0.0
Change in fair value of contingent earn-out liabilities								$ 900,000
Photo Paper Direct Ltd. | Inventory and Other Working Capital Assets, Including Cash on Hand
Business Acquisition [Line Items]
Business acquisition, assets acquired		5,400,000
Cash purchase price		$ 3,000,000.0
Photo Paper Direct Ltd. | Common Stock
Business Acquisition [Line Items]
Business combination, consideration transferred, common stock issued | shares		704,500