Summary of Significant Accounting Policies - Net Revenue Disaggregated by Product Categories (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Disaggregation Of Revenue [Line Items]
Total net revenue	$ 247,767	$ 185,704	$ 114,451
Product Revenue
Disaggregation Of Revenue [Line Items]
Total net revenue	247,345	184,368	112,766
Product Revenue | Heating, Cooling and Air Quality
Disaggregation Of Revenue [Line Items]
Total net revenue	73,685	78,424	58,025
Product Revenue | Kitchen Appliances
Disaggregation Of Revenue [Line Items]
Total net revenue	43,180	29,711	26,917
Product Revenue | Health and Beauty
Disaggregation Of Revenue [Line Items]
Total net revenue	15,579	26,070	14,948
Product Revenue | Personal Protective Equipment
Disaggregation Of Revenue [Line Items]
Total net revenue	6,073	15,488
Product Revenue | Cookware, Kitchen Tools and Gadgets
Disaggregation Of Revenue [Line Items]
Total net revenue	22,933	14,868	6,898
Product Revenue | Home Office
Disaggregation Of Revenue [Line Items]
Total net revenue	12,352	7,669	172
Product Revenue | Housewares
Disaggregation Of Revenue [Line Items]
Total net revenue	33,951	3,277	3,206
Product Revenue | Essential Oils and Related Accessories
Disaggregation Of Revenue [Line Items]
Total net revenue	27,444
Product Revenue | Other
Disaggregation Of Revenue [Line Items]
Total net revenue	12,148	8,861	2,600
Managed PaaS
Disaggregation Of Revenue [Line Items]
Total net revenue	$ 422	$ 1,336	$ 1,685