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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2021
Accounting Policies [Abstract]  
Schedule of Estimated Useful Lives of Property and Equipment

The estimated useful lives for significant property and equipment categories are as follows:

 

Computer equipment and software

 

3 years

Furniture, fixtures, and equipment

 

3-5 years

Leasehold improvements and capital leases

 

Shorter of remaining lease term or estimated useful life

 

Net Revenue Disaggregated by Sales Channel and Geographic Region

Net Revenue by Category: The following table sets forth the Company’s net revenue disaggregated by sales channel and geographic region based on the billing addresses of its customers:

 

 

 

Year-Ended December 31, 2019

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed Platform as a Service (“PaaS”)

 

 

Total

 

North America

 

$

111,168

 

 

$

1,408

 

 

$

1,685

 

 

$

114,261

 

Other

 

 

190

 

 

 

 

 

 

 

 

 

190

 

Total net revenue

 

$

111,358

 

 

$

1,408

 

 

$

1,685

 

 

$

114,451

 

 

 

 

Year-Ended December 31, 2020

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed

PaaS

 

 

Total

 

North America

 

$

164,162

 

 

$

20,150

 

 

$

1,336

 

 

$

185,648

 

Other

 

 

56

 

 

 

 

 

 

 

 

 

56

 

Total net revenue

 

$

164,218

 

 

$

20,150

 

 

$

1,336

 

 

$

185,704

 

 

 

 

Year-Ended December 31, 2021

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed PaaS

 

 

Total

 

North America

 

$

232,067

 

 

$

11,528

 

 

$

422

 

 

$

244,017

 

Other

 

 

3,750

 

 

 

 

 

 

 

 

$

3,750

 

Total net revenue

 

$

235,817

 

 

$

11,528

 

 

$

422

 

 

$

247,767

 

 

Net Revenue Disaggregated by Product Categories

Net Revenue by Product Categories: The following table sets forth the Company’s net revenue disaggregated by product categories:

 

 

 

Year-Ended December 31,

 

 

 

2019

 

 

2020

 

 

2021

 

 

 

(in thousands)

 

Heating, cooling and air quality

 

$

58,025

 

 

$

78,424

 

 

$

73,685

 

Kitchen appliances

 

 

26,917

 

 

 

29,711

 

 

 

43,180

 

Health and beauty

 

 

14,948

 

 

 

26,070

 

 

 

15,579

 

Personal protective equipment

 

 

 

 

 

15,488

 

 

 

6,073

 

Cookware, kitchen tools and gadgets

 

 

6,898

 

 

 

14,868

 

 

 

22,933

 

Home office

 

 

172

 

 

 

7,669

 

 

 

12,352

 

Housewares

 

 

3,206

 

 

 

3,277

 

 

 

33,951

 

Essential oils and related accessories

 

 

 

 

 

 

 

 

27,444

 

Other

 

 

2,600

 

 

 

8,861

 

 

 

12,148

 

Total net product revenue

 

 

112,766

 

 

 

184,368

 

 

 

247,345

 

Managed PaaS

 

 

1,685

 

 

 

1,336

 

 

 

422

 

Total net revenue

 

$

114,451

 

 

$

185,704

 

 

$

247,767