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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2021
Accounting Policies [Abstract]  
Schedule of Estimated Useful Lives of Property and Equipment

The estimated useful lives for significant property and equipment categories are as follows:

 

Computer equipment and software

 

3 years

Furniture, fixtures, and equipment

 

3-5 years

Leasehold improvements and capital leases

 

Shorter of remaining lease term or estimated useful life

 

Net Revenue Disaggregated by Sales Channel and Geographic Region

Net Revenue by Category: The following table sets forth the Company’s net revenue disaggregated by sales channel and geographic region based on the billing addresses of its customers:

 

 

 

Year-Ended December 31, 2019

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed Platform as a Service (“PaaS”)

 

 

Total

 

North America

 

$

111,168

 

 

$

1,408

 

 

$

1,685

 

 

$

114,261

 

Other

 

 

190

 

 

 

—

 

 

 

—

 

 

 

190

 

Total net revenue

 

$

111,358

 

 

$

1,408

 

 

$

1,685

 

 

$

114,451

 

 

 

 

Year-Ended December 31, 2020

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed

PaaS

 

 

Total

 

North America

 

$

164,162

 

 

$

20,150

 

 

$

1,336

 

 

$

185,648

 

Other

 

 

56

 

 

 

—

 

 

 

—

 

 

 

56

 

Total net revenue

 

$

164,218

 

 

$

20,150

 

 

$

1,336

 

 

$

185,704

 

 

 

 

Year-Ended December 31, 2021

 

 

 

(in thousands)

 

 

 

Direct

 

 

Wholesale

 

 

Managed PaaS

 

 

Total

 

North America

 

$

232,067

 

 

$

11,528

 

 

$

422

 

 

$

244,017

 

Other

 

 

3,750

 

 

 

—

 

 

 

—

 

 

$

3,750

 

Total net revenue

 

$

235,817

 

 

$

11,528

 

 

$

422

 

 

$

247,767

 

 

Net Revenue Disaggregated by Product Categories

Net Revenue by Product Categories: The following table sets forth the Company’s net revenue disaggregated by product categories:

 

 

 

Year-Ended December 31,

 

 

 

2019

 

 

2020

 

 

2021

 

 

 

(in thousands)

 

Heating, cooling and air quality

 

$

58,025

 

 

$

78,424

 

 

$

73,685

 

Kitchen appliances

 

 

26,917

 

 

 

29,711

 

 

 

43,180

 

Health and beauty

 

 

14,948

 

 

 

26,070

 

 

 

15,579

 

Personal protective equipment

 

 

—

 

 

 

15,488

 

 

 

6,073

 

Cookware, kitchen tools and gadgets

 

 

6,898

 

 

 

14,868

 

 

 

22,933

 

Home office

 

 

172

 

 

 

7,669

 

 

 

12,352

 

Housewares

 

 

3,206

 

 

 

3,277

 

 

 

33,951

 

Essential oils and related accessories

 

 

—

 

 

 

—

 

 

 

27,444

 

Other

 

 

2,600

 

 

 

8,861

 

 

 

12,148

 

Total net product revenue

 

 

112,766

 

 

 

184,368

 

 

 

247,345

 

Managed PaaS

 

 

1,685

 

 

 

1,336

 

 

 

422

 

Total net revenue

 

$

114,451

 

 

$

185,704

 

 

$

247,767