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Subsequent Events - Additional Information (Details)				3 Months Ended	12 Months Ended
Subsequent Events - Additional Information (Details)	May 06, 2021 USD ($) shares	May 02, 2021 USD ($) Installment	Apr. 08, 2021 USD ($) shares	Mar. 31, 2021 USD ($)	Dec. 31, 2021 USD ($)	Nov. 30, 2021 USD ($)	Sep. 30, 2021 USD ($)	May 31, 2021 USD ($)	Dec. 31, 2020 USD ($)
Subsequent Event [Line Items]
Common stock issued				$ 3,000					$ 3,000
Squatty Potty, LLC \| Scenario Forecast
Subsequent Event [Line Items]
Earn-out payments					$ 4,000,000.0
Business acquisition, payment for transition services					8,000,000.0
Photo Paper Direct Ltd. \| Scenario Forecast
Subsequent Event [Line Items]
Earn-out payments					6,000,000.0
Common stock issued					$ 2,000,000.0
Subsequent Event \| Squatty Potty, LLC
Subsequent Event [Line Items]
Payment in cash	$ 19,000,000.0
Business acquisition, inventory acquired	1,100,000
Subsequent Event \| Photo Paper Direct Ltd.
Subsequent Event [Line Items]
Payment in cash	8,280,000
Business acquisition, assets acquired	5,400,000
Business acquisition, cash on hand payment	$ 3,000,000.0
Subsequent Event \| Common Stock \| Photo Paper Direct Ltd.
Subsequent Event [Line Items]
Business acquisition shares issued \| shares	704,500
Subsequent Event \| Private Placement
Subsequent Event [Line Items]
Gross proceeds received			$ 14,800,000
April Letter Agreement \| Subsequent Event
Subsequent Event [Line Items]
Common stock shares issued \| shares			130,000
Securities Purchase Agreement \| Subsequent Event
Subsequent Event [Line Items]
Cash payments			$ 57,700,000
Securities Purchase Agreement \| Subsequent Event \| Common Stock
Subsequent Event [Line Items]
Warrants to purchase shares \| shares			2,259,166
Securities Purchase Agreement \| Subsequent Event \| Senior Secured Promissory Notes \| Private Placement \| High Trail Loans
Subsequent Event [Line Items]
Aggregate principal amount			$ 110,000,000
Interest rate			8.00%
Maturity date			Apr. 08, 2024
SPA Amendment
Subsequent Event [Line Items]
Warrant amendment description				The Warrant Amendments amend the February Warrant, the Penny Warrant and the Additional Warrant to amend the definition of “Black Scholes Value” in each warrant to provide that the expected volatility used in the Black Scholes Value shall equal 100% instead of the greater of 100% and the 100-day volatility obtained from the HVT function on Bloomberg (determined utilizing a 365-day annualization factor) as of the trading day immediately following the public announcement of a Change of Control (as defined in each of the warrants), or, if the Change of Control is not publicly announced, the date the Change of Control is consummated.
Terminated Credit Agreement \| Subsequent Event \| Revolving Credit Facility
Subsequent Event [Line Items]
Prepayment fee, percentage			4.30%
Settlement Agreement \| Subsequent Event
Subsequent Event [Line Items]
Number of installments \| Installment		3
Payment to suppliers		$ 3,000,000.0
Settlement Agreement \| Subsequent Event \| First Payment
Subsequent Event [Line Items]
Payment to suppliers								$ 1,000,000.00
Settlement Agreement \| Subsequent Event \| Second Payment
Subsequent Event [Line Items]
Payment to suppliers							$ 1,000,000.00
Settlement Agreement \| Subsequent Event \| Third Payment
Subsequent Event [Line Items]
Payment to suppliers						$ 1,000,000.00