Acquisition (Tables)

12 Months Ended

Dec. 31, 2020

Business Acquisition [Line Items]

Unaudited Pro Forma Information

The acquisition of the Aussie Health Assets, the Truweo Assets, and the Smash Assets are reflected in the following pro forma information as if the acquisition had occurred on January 1, 2019 (in thousands):

	December 31,			December 31,
	2019			2020
Net revenue as reported	$	114,451		$	185,704
Smash net revenue		42,994			83,132
Truweo net revenue		7,942			11,155
Other net revenue		1,759			—
Net revenue pro forma	$	167,146		$	279,991
Operating loss as reported	$	(54,333	)	$	(34,751	)
Smash operating income		4,163			15,221
Truweo operating income		3,616			5,484
Other operating income	310				—
Operating income (loss) pro forma	$	(46,244	)	$	(14,046	)

Summary of Changes in Carrying Value of Estimated Contingent Earn-Out Liabilities

The following table summarizes the changes in the carrying value of estimated contingent earn-out liabilities (in thousands):

	December 31,
	2020
Beginning Balance	$	—
Acquisition date fair value of contingent earn-out liabilities		9,800
Change in fair value of contingent earn-out liabilities		12,731
Re-measurement of contingent earn-out liabilities		—
Earn-out payments		—
Ending Balance	$	22,531

Aussie Health Assets

Business Acquisition [Line Items]

Preliminary Allocation of Purchase Price to Assets Acquired and Liabilities Assumed Based on Estimated Fair Values at Acquisition Date

The following presents the allocation of purchase price to the assets acquired and liabilities assumed, based on their estimated fair values at acquisition date (in thousands):

	Total
Inventory	$	297
Goodwill		745
Intangible assets		333
Net assets acquired	$	1,375

Amounts Assigned to Goodwill and Major Intangibles Asset Classifications

The amounts assigned to goodwill and major intangible asset classifications were as follows (in thousands, except the useful life):

	Amount allocated		Useful life (in years)
Goodwill	$	745	n.a.
Trademarks		310		5
Transition services agreement		11	< 1
Non-competition agreement		12		3
Total	$	1,078

Truweo Assets

Business Acquisition [Line Items]

Preliminary Allocation of Purchase Price to Assets Acquired and Liabilities Assumed Based on Estimated Fair Values at Acquisition Date

The following presents the allocation of purchase price to the assets acquired and liabilities assumed, based on the estimated fair values at acquisition date (in thousands):

	Total
Inventory	$	595
Intangible assets		4,011
Goodwill		11,834
Net assets acquired	$	16,440

Amounts Assigned to Goodwill and Major Intangibles Asset Classifications

The amounts assigned to goodwill and major intangible asset classifications were as follows (in thousands, except the useful life):

	Amount Allocated		Useful life (in years)
Goodwill	$	11,834	n.a.
Trademarks		3,900	10
Non-competition agreement		100	<1
Transition services agreement		11	3
Net intangible assets		15,845

Smash Assets

Business Acquisition [Line Items]

Preliminary Allocation of Purchase Price to Assets Acquired and Liabilities Assumed Based on Estimated Fair Values at Acquisition Date

The following presents the allocation of purchase price to the assets acquired and liabilities assumed, based on the estimated fair values at acquisition date (in thousands):

	Total
	(in thousands)
Goodwill	$	34,739
Trademarks		27,600
Inventory		16,419
Production deposits		3,382
AP and other liabilities		(3,088	)
		79,052

Amounts Assigned to Goodwill and Major Intangibles Asset Classifications

The amounts assigned to goodwill and major intangible asset classifications were as follows (in thousands, except the useful life):

	Amount Allocated		Useful life (in years)
Goodwill	$	34,739	n.a.
Trademarks		27,600	10
Net Intangible Assets		62,339