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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2020
Accounting Policies [Abstract]  
Schedule of Estimated Useful Lives of Property and Equipment

The estimated useful lives for significant property and equipment categories are as follows:

 

Computer equipment and software

 

3 years

Furniture, fixtures, and equipment

 

3-5 years

Leasehold improvements and capital leases

 

Shorter of remaining

lease term or

estimated useful life

 

Net Revenue Disaggregated by Sales Channel and Geographic Region

Net Revenue by Category: The following table sets forth the Company’s net revenue disaggregated by sales channel and geographic region based on the billing addresses of its customers (in thousands):

 

 

 

Year-Ended December 31, 2019

 

 

 

Direct

 

 

Wholesale

 

 

PaaS

 

 

Total

 

North America

 

$

111,168

 

 

$

1,408

 

 

$

1,685

 

 

$

114,261

 

Other

 

 

190

 

 

 

 

 

 

 

 

 

190

 

Total net revenue

 

$

111,358

 

 

$

1,408

 

 

$

1,685

 

 

$

114,451

 

 

 

 

 

Year-Ended December 31, 2020

 

 

 

Direct

 

 

Wholesale

 

 

PaaS

 

 

Total

 

North America

 

$

164,162

 

 

$

20,150

 

 

$

1,336

 

 

$

185,648

 

Other

 

 

56

 

 

 

 

 

 

 

 

$

56

 

Total net revenue

 

$

164,218

 

 

$

20,150

 

 

$

1,336

 

 

$

185,704

 

 

Net Revenue Disaggregated by Product Categories

Net Revenue by Product Categories: The following table sets forth the Company’s net revenue disaggregated by product categories (in thousands):

 

 

 

Year-Ended December 31,

 

 

 

2019

 

 

2020

 

Heating, cooling and air quality

 

$

58,025

 

 

$

78,424

 

Kitchen appliances

 

 

26,917

 

 

 

29,711

 

Health and beauty

 

 

14,948

 

 

 

26,070

 

Personal protective equipment

 

 

 

 

 

15,488

 

Cookware, kitchen tools and gadgets

 

 

6,898

 

 

 

14,868

 

Home office

 

 

172

 

 

 

7,669

 

Housewares

 

 

3,206

 

 

 

3,277

 

Other

 

 

2,600

 

 

 

8,861

 

Total net product revenue

 

 

112,766

 

 

 

184,368

 

PaaS

 

 

1,685

 

 

 

1,336

 

Total net revenue

 

$

114,451

 

 

$

185,704