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Summary of Significant Accounting Policies - Net Revenue Disaggregated by Sales Channel and Geographic Region (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2020
Sep. 30, 2019
Sep. 30, 2020
Sep. 30, 2019
Disaggregation Of Revenue [Line Items]        
Total net revenue $ 58,783 $ 40,603 $ 144,212 $ 88,817
Direct        
Disaggregation Of Revenue [Line Items]        
Total net revenue 48,421 40,026 127,358 86,398
Wholesale        
Disaggregation Of Revenue [Line Items]        
Total net revenue 10,022 259 15,808 1,171
Managed SaaS        
Disaggregation Of Revenue [Line Items]        
Total net revenue 340 318 1,046 1,248
North America        
Disaggregation Of Revenue [Line Items]        
Total net revenue 58,777 40,584 144,170 88,731
North America | Direct        
Disaggregation Of Revenue [Line Items]        
Total net revenue 48,415 40,007 127,316 86,312
North America | Wholesale        
Disaggregation Of Revenue [Line Items]        
Total net revenue 10,022 259 15,808 1,171
North America | Managed SaaS        
Disaggregation Of Revenue [Line Items]        
Total net revenue 340 318 1,046 1,248
Other        
Disaggregation Of Revenue [Line Items]        
Total net revenue 6 19 42 86
Other | Direct        
Disaggregation Of Revenue [Line Items]        
Total net revenue $ 6 $ 19 $ 42 $ 86