Consolidated Statements of Operations - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025		Dec. 31, 2024
Net revenue	$ 68,975		$ 99,045
Cost of goods sold	29,825		37,550
Gross profit	39,150		61,495
Operating expenses:
Selling and Marketing Expense	41,455		55,979
General and Administrative Expense	11,846		17,339
Impairment loss on intangibles	3,822	[1],[2]	0
Total operating expenses	57,123		73,318
Operating loss	(17,973)		(11,823)
Interest expense, net	851		949
Change in fair value of warrant liabilities	(109)		(924)
Other expense, net	228		61
Loss before income taxes	(18,943)		(11,909)
Provision (benefit) for income taxes	41		(47)
Net loss	$ (18,984)		$ (11,862)
Net loss per share, basic and diluted (in dollars per share)	$ (2.39)		$ (1.68)
Weighted-average number of shares outstanding, basic and diluted (in shares)	7,932,889		7,069,404

[1] As of December 31, 2025, the weighted-average remaining amortization period for Trademarks and Customer Relationships was 5.25 years and 5.33 years, respectively. The weighted-average remaining amortization period for total intangibles was 5.28 years.

[2] In December 2025, the Company announced that its Board of Directors had initiated a process to explore strategic alternatives to maximize shareholder value. This announcement constituted a triggering event under ASC 350, Intangibles—Goodwill and Other, requiring the Company to perform an interim impairment assessment of its definite-lived brand intangible assets. The Company estimated the fair value of its definite-lived brand assets using market-based inputs, including indicative valuations from market participants obtained during the strategic alternative process. Based on this assessment, the Company determined that the carrying value of certain brand intangible assets exceeded their estimated fair value. Accordingly, the Company recorded a non-cash impairment charge of approximately $3.8 million during the fourth quarter of 2025. The impairment charge is included within impairment loss on intangibles on the Consolidated Statement of Operations.