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Summary of Significant Accounting Policies - Additional Information (Detail)
$ in Thousands
3 Months Ended 9 Months Ended 12 Months Ended 39 Months Ended
Sep. 30, 2019
USD ($)
Sep. 30, 2018
USD ($)
Sep. 30, 2019
USD ($)
Segment
Sep. 30, 2018
USD ($)
Dec. 31, 2018
USD ($)
Dec. 31, 2017
USD ($)
Mar. 31, 2018
USD ($)
Significant Accounting Policies [Line Items]              
Allowance for doubtful accounts         $ 0 $ 500  
Income tax benefit recognition, minimum percentage of likelihood being realized     50.00%        
Revenues $ 40,603 $ 24,672 $ 88,817 $ 53,576 73,279 36,459 $ 6,200
Deferred offering costs         1,218    
Number of reportable segments | Segment     1        
Level 2 | Horizon Term Loan              
Significant Accounting Policies [Line Items]              
Fair value of borrowings 14,700   $ 14,700   14,700    
Level 1              
Significant Accounting Policies [Line Items]              
Cash and restricted cash 36,100   36,100   20,700 5,800  
Shipping and Handling              
Significant Accounting Policies [Line Items]              
Revenues 0 $ 0 100   0 100  
Maximum | Shipping and Handling              
Significant Accounting Policies [Line Items]              
Revenues       $ 100      
Accrued Liabilities              
Significant Accounting Policies [Line Items]              
Refund liabilities for sales returns $ 500   $ 500   300 200  
Prepaid Expenses and Other Current Assets              
Significant Accounting Policies [Line Items]              
Restricted cash deposit associated with credit facility         600 300  
Deferred offering costs         1,200 0  
Other Noncurrent Assets              
Significant Accounting Policies [Line Items]              
Restricted cash deposit associated with credit facility         100 300  
Sales and distribution expenses              
Significant Accounting Policies [Line Items]              
Advertising cost         4,500 2,900  
Shipping and handling cost         11,400 8,200  
Other Expense, Net | Maximum              
Significant Accounting Policies [Line Items]              
Net loss from foreign currency transactions         $ (100) $ (100)  
Customer Concentration Risk | Revenue Benchmark              
Significant Accounting Policies [Line Items]              
Number of customers accounted         0 0  
Customer Concentration Risk | Revenue Benchmark | Amazon              
Significant Accounting Policies [Line Items]              
Percentage of concentration of credit risk         95.00% 98.00%  
Customer Concentration Risk | Accounts Receivable              
Significant Accounting Policies [Line Items]              
Number of customers accounted         0 0  
Customer Concentration Risk | Accounts Receivable | Amazon              
Significant Accounting Policies [Line Items]              
Percentage of concentration of credit risk         79.00% 90.00%