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Consolidated Statements of Operations - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2019
Sep. 30, 2018
Sep. 30, 2019
Sep. 30, 2018
Dec. 31, 2018
Dec. 31, 2017
Income Statement [Abstract]            
NET REVENUE $ 40,603 $ 24,672 $ 88,817 $ 53,576 $ 73,279 $ 36,459
COST OF GOODS SOLD 23,076 14,262 52,859 35,919 47,296 22,781
GROSS PROFIT 17,527 10,410 35,958 17,657 25,983 13,678
OPERATING EXPENSES:            
Research and development 2,634 790 5,657 2,810 3,655 3,698
Sales and distribution 17,307 11,560 38,409 28,516 40,467 26,928
General and administrative 7,999 2,767 15,779 8,103 11,290 5,645
TOTAL OPERATING EXPENSES: 27,940 15,117 59,845 39,429 55,412 36,271
OPERATING LOSS (10,413) (4,707) (23,887) (21,772) (29,429) (22,593)
INTEREST EXPENSE-net 875 439 3,368 1,503 2,353 412
OTHER EXPENSE (INCOME)-net 21 (19) 53 (45) (14) 24
LOSS BEFORE INCOME TAXES (11,309) (5,127) (27,308) (23,230) (31,768) (23,029)
PROVISION FOR INCOME TAXES 8   23 3 55 38
NET LOSS $ (11,317) $ (5,127) $ (27,331) $ (23,233) $ (31,823) $ (23,067)
Net loss per share, basic and diluted $ (0.75) $ (0.49) $ (2.11) $ (2.40) $ (3.13) $ (2.88)
Weighted-average number of shares outstanding, basic and diluted 15,134,422 10,532,926 12,971,641 9,687,078 10,160,879 8,004,804