Compliance Consultant

0001756759-24-000002.txt : 20240216 0001756759-24-000002.hdr.sgml : 20240216 20240215182146 ACCESSION NUMBER: 0001756759-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240216 DATE AS OF CHANGE: 20240215 EFFECTIVENESS DATE: 20240216 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Clarity Asset Management, Inc. CENTRAL INDEX KEY: 0001756759 ORGANIZATION NAME: IRS NUMBER: 391908088 STATE OF INCORPORATION: IA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23969 FILM NUMBER: 24645230 BUSINESS ADDRESS: STREET 1: 2117 PHILADELPHIA STREET, SUITE 100 CITY: AMES STATE: IA ZIP: 50010 BUSINESS PHONE: (515) 233-3152 MAIL ADDRESS: STREET 1: 2117 PHILADELPHIA STREET, SUITE 100 CITY: AMES STATE: IA ZIP: 50010 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001756759 XXXXXXXX 12-31-2023 12-31-2023 Clarity Asset Management, Inc.

2117 PHILADELPHIA STREET, SUITE 100 AMES IA 50010

13F HOLDINGS REPORT 028-23969 N Ruth Thortvedt Compliance Consultant 7202109492 Ruth Thortvedt Broomfield CO 02-15-2024 0 196 126484685 false INFORMATION TABLE 2 Q42023.xml ISHARES TR ESG AWR MSCI USA 46435G425 23446180 223467 SH SOLE 0 0 0 0 AMERICAN CENTY ETF TR AVANTIS RESPON U 025072281 15121288 269110 SH SOLE 0 0 0 0 AMERICAN CENTY ETF TR AVANTIS RESPONSI 025072299 14237575 264246 SH SOLE 0 0 0 0 NUSHARES ETF TR NUVEEN ESG LRGVL 67092P300 10934697 304503 SH SOLE 0 0 0 0 ISHARES TR ESG AW MSCI EAFE 46435G516 10029472 132770 SH SOLE 0 0 0 0 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 7716863 129434 SH SOLE 0 0 0 0 ISHARES TR NATIONAL MUN ETF 464288414 7657724 70637 SH SOLE 0 0 0 0 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 5631190 114061 SH SOLE 0 0 0 0 ISHARES INC MSCI EMRG CHN 46434G764 4960705 89527 SH SOLE 0 0 0 0 ISHARES TR SHRT NAT MUN ETF 464288158 4308777 40869 SH SOLE 0 0 0 0 PIMCO ETF TR ENHANCD SHORT 72201R643 3202953 32707 SH SOLE 0 0 0 0 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 1773429 34951 SH SOLE 0 0 0 0 ISHARES TR S&P 500 VAL ETF 464287408 1667949 9592 SH SOLE 0 0 0 0 ISHARES TR CORE S&P TTL STK 464287150 1130054 10739 SH SOLE 0 0 0 0 ISHARES TR ESG ADV TTL USD 46436E619 973716 22508 SH SOLE 0 0 0 0 ISHARES TR ESG AWRE 1 5 YR 46435G243 965311 39433 SH SOLE 0 0 0 0 ISHARES TR INTL DIV GRWTH 46435G524 719151 11138 SH SOLE 0 0 0 0 ISHARES TR S&P 500 GRWT ETF 464287309 542797 7228 SH SOLE 0 0 0 0 LENNOX INTL INC COM 526107107 495361 1107 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 457857 17180 SH SOLE 0 0 0 0 MICROSOFT CORP COM 594918104 424147 1128 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST SML MID MLTFCT 316092527 417362 11520 SH SOLE 0 0 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 396078 1670 SH SOLE 0 0 0 0 DEERE CO COM 244199105 374050 935 SH SOLE 0 0 0 0 CASEYS GEN STORES INC COM 147528103 372910 1357 SH SOLE 0 0 0 0 3M CO COM 88579Y101 359209 3286 SH SOLE 0 0 0 0 NUSHARES ETF TR NUVEEN ESG INTL 67092P805 311002 10571 SH SOLE 0 0 0 0 ISHARES TR S&P SML 600 GWT 464287887 274849 2196 SH SOLE 0 0 0 0 ISHARES TR S&P MC 400VL ETF 464287705 272967 2394 SH SOLE 0 0 0 0 JOHNSON JOHNSON COM 478160104 216546 1382 SH SOLE 0 0 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 208289 584 SH SOLE 0 0 0 0 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 203302 2395 SH SOLE 0 0 0 0 ALPHABET INC CAP STK CL A 02079K305 188582 1350 SH SOLE 0 0 0 0 INTEL CORP COM 458140100 184969 3681 SH SOLE 0 0 0 0 ISHARES TR USD GRN BOND ETF 46435U440 172053 3643 SH SOLE 0 0 0 0 CHEVRON CORP NEW COM 166764100 168188 1128 SH SOLE 0 0 0 0 ISHARES TR CORE S&P500 ETF 464287200 166999 350 SH SOLE 0 0 0 0 AMERICAN CENTY ETF TR INTL EQT ETF 025072703 157312 2603 SH SOLE 0 0 0 0 VANGUARD STAR FDS VG TL INTL STK F 921909768 147450 2544 SH SOLE 0 0 0 0 AMERICAN CENTY ETF TR US EQT ETF 025072885 134273 1647 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST VLU FACTOR ETF 316092782 133056 2510 SH SOLE 0 0 0 0 WALMART INC COM 931142103 125786 798 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST LOW VOLITY ETF 316092824 115434 2179 SH SOLE 0 0 0 0 INTUITIVE SURGICAL INC COM NEW 46120E602 109979 326 SH SOLE 0 0 0 0 PARKER HANNIFIN CORP COM 701094104 105325 229 SH SOLE 0 0 0 0 LOWES COS INC COM 548661107 100881 453 SH SOLE 0 0 0 0 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 95153 1210 SH SOLE 0 0 0 0 NORDSON CORP COM 655663102 87697 332 SH SOLE 0 0 0 0 NUSHARES ETF TR NUVEEN ESG SMLCP 67092P607 86992 2225 SH SOLE 0 0 0 0 APPLE INC COM 037833100 85330 443 SH SOLE 0 0 0 0 ISHARES TR PARIS ALGND CLIM 46436E411 83404 1584 SH SOLE 0 0 0 0 NUSHARES ETF TR ESG DIVIDEND ETF 67092P813 82974 3230 SH SOLE 0 0 0 0 ALLIANT ENERGY CORP COM 018802108 81879 1596 SH SOLE 0 0 0 0 DOVER CORP COM 260003108 79694 518 SH SOLE 0 0 0 0 NORTHERN LTS FD TR IV INTRNTINL ESG 66538H419 78830 2669 SH SOLE 0 0 0 0 EMERSON ELEC CO COM 291011104 77402 795 SH SOLE 0 0 0 0 COCA COLA CO COM 191216100 76671 1301 SH SOLE 0 0 0 0 AMER STATES WTR CO COM 029899101 75977 945 SH SOLE 0 0 0 0 GARMIN LTD SHS H2906T109 73972 575 SH SOLE 0 0 0 0 CINCINNATI FINL CORP COM 172062101 73717 713 SH SOLE 0 0 0 0 GENUINE PARTS CO COM 372460105 72696 525 SH SOLE 0 0 0 0 DISNEY WALT CO COM 254687106 72647 805 SH SOLE 0 0 0 0 LANCASTER COLONY CORP COM 513847103 70016 421 SH SOLE 0 0 0 0 ISHARES TR 0-3 MNTH TREASRY 46436E718 67166 670 SH SOLE 0 0 0 0 ISHARES TR SHORT TREAS BD 464288679 67157 610 SH SOLE 0 0 0 0 ISHARES TR SELECT DIVID ETF 464287168 67073 572 SH SOLE 0 0 0 0 ISHARES TR 0-5 YR TIPS ETF 46429B747 66459 674 SH SOLE 0 0 0 0 WELLS FARGO CO NEW COM 949746101 66439 1350 SH SOLE 0 0 0 0 COLGATE PALMOLIVE CO COM 194162103 66280 832 SH SOLE 0 0 0 0 TRIP COM GROUP LTD ADS 89677Q107 65754 1826 SH SOLE 0 0 0 0 NORTHWEST NAT HLDG CO COM 66765N105 63124 1621 SH SOLE 0 0 0 0 TARGET CORP COM 87612E106 57109 401 SH SOLE 0 0 0 0 STEPAN CO COM 858586100 55383 586 SH SOLE 0 0 0 0 TOOTSIE ROLL INDS INC COM 890516107 55353 1665 SH SOLE 0 0 0 0 ABM INDS INC COM 000957100 54262 1210 SH SOLE 0 0 0 0 HORMEL FOODS CORP COM 440452100 54174 1687 SH SOLE 0 0 0 0 VANECK ETF TRUST GOLD MINERS ETF 92189F106 53599 1728 SH SOLE 0 0 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 52353 120 SH SOLE 0 0 0 0 STANLEY BLACK DECKER INC COM 854502101 51878 529 SH SOLE 0 0 0 0 HEARTLAND FINL USA INC COM 42234Q102 50498 1343 SH SOLE 0 0 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 48261 295 SH SOLE 0 0 0 0 AMAZON COM INC COM 023135106 46122 304 SH SOLE 0 0 0 0 PEPSICO INC COM 713448108 44292 261 SH SOLE 0 0 0 0 COMMERCE BANCSHARES INC COM 200525103 43133 808 SH SOLE 0 0 0 0 GENERAL ELECTRIC CO COM NEW 369604301 43011 337 SH SOLE 0 0 0 0 GORMAN RUPP CO COM 383082104 42367 1192 SH SOLE 0 0 0 0 ABBOTT LABS COM 002824100 42285 384 SH SOLE 0 0 0 0 ILLINOIS TOOL WKS INC COM 452308109 42179 161 SH SOLE 0 0 0 0 ABBVIE INC COM 00287Y109 42151 272 SH SOLE 0 0 0 0 TENNANT CO COM 880345103 41899 452 SH SOLE 0 0 0 0 MSA SAFETY INC COM 553498106 41801 248 SH SOLE 0 0 0 0 S P GLOBAL INC COM 78409V104 41774 95 SH SOLE 0 0 0 0 PPG INDS INC COM 693506107 41531 278 SH SOLE 0 0 0 0 KIMBERLY CLARK CORP COM 494368103 41207 339 SH SOLE 0 0 0 0 BECTON DICKINSON CO COM 075887109 41153 169 SH SOLE 0 0 0 0 GRAINGER W W INC COM 384802104 41144 50 SH SOLE 0 0 0 0 SYSCO CORP COM 871829107 41087 562 SH SOLE 0 0 0 0 BLACK HILLS CORP COM 092113109 40928 759 SH SOLE 0 0 0 0 FEDERAL RLTY INVT TR NEW SH BEN INT NEW 313745101 40884 397 SH SOLE 0 0 0 0 FULLER H B CO COM 359694106 40862 502 SH SOLE 0 0 0 0 LEGGETT PLATT INC COM 524660107 40767 1558 SH SOLE 0 0 0 0 ARCHER DANIELS MIDLAND CO COM 039483102 40723 564 SH SOLE 0 0 0 0 NUCOR CORP COM 670346105 40693 234 SH SOLE 0 0 0 0 NATIONAL FUEL GAS CO COM 636180101 40362 805 SH SOLE 0 0 0 0 CALIFORNIA WTR SVC GROUP COM 130788102 40107 773 SH SOLE 0 0 0 0 SJW GROUP COM 784305104 39798 609 SH SOLE 0 0 0 0 ISHARES INC ESG AWR MSCI EM 46434G863 39472 1231 SH SOLE 0 0 0 0 FORTIS INC COM 349553107 39444 959 SH SOLE 0 0 0 0 RPM INTL INC COM 749685103 38847 348 SH SOLE 0 0 0 0 UNITED BANKSHARES INC WEST V COM 909907107 38714 1031 SH SOLE 0 0 0 0 MIDDLESEX WTR CO COM 596680108 38293 584 SH SOLE 0 0 0 0 AMES NATL CORP COM 031001100 38009 1781 SH SOLE 0 0 0 0 AMERICAN CENTY ETF TR AVANTIS EMGMKT 025072604 37251 661 SH SOLE 0 0 0 0 NUSHARES ETF TR NUVEEN ESG MIDVL 67092P508 34930 1107 SH SOLE 0 0 0 0 J P MORGAN EXCHANGE TRADED F MUNICIPAL ETF 46641Q647 34390 675 SH SOLE 0 0 0 0 EXXON MOBIL CORP COM 30231G102 33529 335 SH SOLE 0 0 0 0 ISHARES TR CORE S&P SCP ETF 464287804 30547 282 SH SOLE 0 0 0 0 ISHARES TR MSCI USA ESG SLC 464288802 29959 298 SH SOLE 0 0 0 0 INDEPENDENT BK CORP MICH COM NEW 453838609 27659 1063 SH SOLE 0 0 0 0 MANULIFE FINL CORP COM 56501R106 27542 1246 SH SOLE 0 0 0 0 ISHARES TR ESG AWARE MSCI 46435U663 27252 717 SH SOLE 0 0 0 0 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613 27087 770 SH SOLE 0 0 0 0 ISHARES TR CORE MSCI EAFE 46432F842 25815 367 SH SOLE 0 0 0 0 DIMENSIONAL ETF TRUST INTL SMALL CAP E 25434V773 24855 1028 SH SOLE 0 0 0 0 ISHARES TR CORE MSCI TOTAL 46432F834 24600 379 SH SOLE 0 0 0 0 US BANCORP DEL COM NEW 902973304 23254 537 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST QLTY FCTOR ETF 316092790 22623 416 SH SOLE 0 0 0 0 HOME DEPOT INC COM 437076102 22608 65 SH SOLE 0 0 0 0 JPMORGAN CHASE CO COM 46625H100 20807 122 SH SOLE 0 0 0 0 GENERAL DYNAMICS CORP COM 369550108 20774 80 SH SOLE 0 0 0 0 GOLDMAN SACHS ETF TR JUST US LRG CP 381430396 19432 286 SH SOLE 0 0 0 0 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 18992 1376 SH SOLE 0 0 0 0 COUSINS PPTYS INC COM NEW 222795502 18861 775 SH SOLE 0 0 0 0 WHIRLPOOL CORP COM 963320106 18542 152 SH SOLE 0 0 0 0 PIMCO ETF TR SHTRM MUN BD ACT 72201R874 18412 368 SH SOLE 0 0 0 0 TOYOTA MOTOR CORP ADS 892331307 18202 99 SH SOLE 0 0 0 0 ISHARES TR ESG AWR US AGRGT 46435U549 17738 372 SH SOLE 0 0 0 0 BK OF AMERICA CORP COM 060505104 15455 459 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST MSCI UTILS INDEX 316092865 15206 372 SH SOLE 0 0 0 0 ISHARES TR CORE S&P MCP ETF 464287507 14882 54 SH SOLE 0 0 0 0 VANGUARD WORLD FDS UTILITIES ETF 92204A876 14250 104 SH SOLE 0 0 0 0 FIDELITY MERRIMACK STR TR TOTAL BD ETF 316188309 13895 302 SH SOLE 0 0 0 0 CONOCOPHILLIPS COM 20825C104 13348 115 SH SOLE 0 0 0 0 VANGUARD WORLD FD ESG US STK ETF 921910733 13227 156 SH SOLE 0 0 0 0 ISHARES TR CORE HIGH DV ETF 46429B663 12985 127 SH SOLE 0 0 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 12580 74 SH SOLE 0 0 0 0 LULULEMON ATHLETICA INC COM 550021109 12271 24 SH SOLE 0 0 0 0 PRUDENTIAL FINL INC COM 744320102 12006 116 SH SOLE 0 0 0 0 AMERICAN WTR WKS CO INC NEW COM 030420103 11435 87 SH SOLE 0 0 0 0 META PLATFORMS INC CL A 30303M102 11327 32 SH SOLE 0 0 0 0 ISHARES TR U.S. REAL ES ETF 464287739 10786 118 SH SOLE 0 0 0 0 WEST BANCORPORATION INC CAP STK 95123P106 10600 500 SH SOLE 0 0 0 0 SPDR GOLD TR GOLD SHS 78463V107 10596 55 SH SOLE 0 0 0 0 ISHARES TR CORE US AGGBD ET 464287226 9863 99 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST INT HG DIV ETF 316092725 9771 474 SH SOLE 0 0 0 0 ISHARES INC CORE MSCI EMKT 46434G103 7804 154 SH SOLE 0 0 0 0 VANGUARD INTL EQUITY INDEX F GLB EX US ETF 922042676 7782 183 SH SOLE 0 0 0 0 CISCO SYS INC COM 17275R102 7680 152 SH SOLE 0 0 0 0 FIDELITY COVINGTON TRUST EMERG MKTS MLTFT 316092543 7227 301 SH SOLE 0 0 0 0 DIREXION SHS ETF TR DLY SCOND 3XBU 25459W458 6729 214 SH SOLE 0 0 0 0 FIDELITY MERRIMACK STR TR LTD TRM BD ETF 316188200 6148 125 SH SOLE 0 0 0 0 INVESCO EXCH TRADED FD TR II S&P INTL QULTY 46138E218 6134 215 SH SOLE 0 0 0 0 PELOTON INTERACTIVE INC CL A COM 70614W100 6090 1000 SH SOLE 0 0 0 0 RIOT BLOCKCHAIN INC COM 767292105 5415 350 SH SOLE 0 0 0 0 ROKU INC COM CL A 77543R102 4583 50 SH SOLE 0 0 0 0 REGENERON PHARMACEUTICALS COM 75886F107 4391 5 SH SOLE 0 0 0 0 MERCK CO INC COM 58933Y105 4143 38 SH SOLE 0 0 0 0 DOMINION ENERGY INC COM 25746U109 3946 84 SH SOLE 0 0 0 0 FIRST TR EXCHANGE TRADED FD GBL WND ENRG ETF 33736G106 3937 239 SH SOLE 0 0 0 0 WILLAMETTE VY VINEYARD INC COM 969136100 3750 700 SH SOLE 0 0 0 0 NORTHERN LTS FD TR IV INSPIRE CORP ESG 66538H633 3522 149 SH SOLE 0 0 0 0 VANECK ETF TRUST RARE EARTH/STRTG 92189H805 3460 56 SH SOLE 0 0 0 0 ICU MED INC COM 44930G107 3391 34 SH SOLE 0 0 0 0 MEDTRONIC PLC SHS G5960L103 3107 38 SH SOLE 0 0 0 0 METLIFE INC COM 59156R108 2869 43 SH SOLE 0 0 0 0 SAREPTA THERAPEUTICS INC COM 803607100 2411 25 SH SOLE 0 0 0 0 ISHARES TR CORE LT USDB ETF 464289479 2193 42 SH SOLE 0 0 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 2094 14 SH SOLE 0 0 0 0 FS KKR CAP CORP COM 302635206 1956 98 SH SOLE 0 0 0 0 WISDOMTREE TR EM EX ST-OWNED 97717X578 1746 60 SH SOLE 0 0 0 0 MIZUHO FINANCIAL GROUP INC SPONSORED ADR 60687Y109 1706 496 SH SOLE 0 0 0 0 NVIDIA CORPORATION COM 67066G104 1620 3 SH SOLE 0 0 0 0 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 1303 26 SH SOLE 0 0 0 0 NIKE INC CL B 654106103 1086 10 SH SOLE 0 0 0 0 KYNDRYL HLDGS INC COMMON STOCK 50155Q100 1081 52 SH SOLE 0 0 0 0 ISHARES TR ISHS 5-10YR INVT 464288638 1040 20 SH SOLE 0 0 0 0 SOFI TECHNOLOGIES INC COM 83406F102 995 100 SH SOLE 0 0 0 0 AKERO THERAPEUTICS INC COM 00973Y108 981 42 SH SOLE 0 0 0 0 AT T INC COM 00206R102 981 58 SH SOLE 0 0 0 0 CVS HEALTH CORP COM 126650100 907 11 SH SOLE 0 0 0 0 BRIGHTHOUSE FINL INC COM 10922N103 741 14 SH SOLE 0 0 0 0 REALTY INCOME CORP COM 756109104 705 12 SH SOLE 0 0 0 0 PIPER SANDLER COMPANIES COM 724078100 672 4 SH SOLE 0 0 0 0 GENERAL MTRS CO COM 37045V100 611 17 SH SOLE 0 0 0 0 PAYPAL HLDGS INC COM 70450Y103 599 10 SH SOLE 0 0 0 0 TESLA INC COM 88160R101 546 2 SH SOLE 0 0 0 0