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Sales and advertising expense (Tables)
12 Months Ended
Dec. 31, 2025
Sales and advertising expense  
Schedule of sales and advertisement expenses
Sales and advertising expense is comprised of the following:
For the year ended December 31,
In thousands of USD202320242025
Staff costs6,755 5,643 4,448 
Advertising campaigns12,867 9,737 12,055 
Selling expenses1,836 1,908 2,883 
Sales and advertising expense21,458 17,288 19,386