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Revenue
 6 Months Ended
Jun. 30, 2024
Revenue [abstract]  
Revenue
21 Revenue
Revenue is comprised of the following:
For the three months ended June 30For the six months ended June 30
In thousands of USD2023202420232024
First-party sales21,129 16,110 38,497 38,541 
Commissions9,158 10,246 18,900 27,505 
Fulfillment4,569 3,788 9,402 7,435 
Value added services4,879 3,575 11,057 7,085 
Marketing and advertising3,691 2,437 6,290 3,892 
Other revenue606 318 1,135 909 
Revenue44,032 36,474 85,281 85,367 
Our primary sources of revenue are first-party sales and commissions, fulfillment and value added services from third-party sales.
Revenue remained stable at USD85,367 thousand in the six months ended June 30, 2024 compared to USD85,281 thousand in the six months ended June 30, 2023, driven by higher third-party commissions in corporate sales to local and regional retailers, distributors and other corporate buyers, primarily in Egypt, partially offset by the impact of foreign exchange fluctuations, in particular the Nigerian Naira and the Egyptian Pound depreciation.
As previously disclosed in the annual consolidated financial statements, the Group had one operating and reportable segment. The chief operating decision maker, comprised of the CEO and the Executive Vice President, Finance & Operations, makes decisions as to how to allocate resources based on the long-term growth potential of the Group as determined by market research, growth potential in regions, and various internal key performance indicators.
No single customer accounted for more than 10% of Group revenues for the six months ended June 30, 2024 and 2023.
The Group’s geographical distribution of revenue was as follows:
RevenueFor the three months ended June 30For the six months ended June 30
In thousands of USD2023202420232024
West Africa(1)
20,621 17,121 40,907 36,114 
North Africa(2)
17,133 13,089 32,028 38,346 
East and South Africa(3)
6,078 6,208 11,827 10,671 
Europe(4)
13 16 1 186 
United Arab Emirates187 32 514 34 
Others— 8 4 16 
Total44,032 36,474 85,281 85,367 
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(1)West Africa covers Nigeria, Ivory Coast, Senegal and Ghana.
(2)North Africa covers Egypt, Tunisia, Morocco and Algeria.
(3)East and South Africa covers Kenya, Uganda and South Africa.
(4)Germany.