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Revenue (Details) - EUR (€)
€ in Thousands
12 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue € 139,623 € 160,408 € 129,058
Sales of goods      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue 44,179 81,164 81,340
Commissions      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue 34,642 25,011 14,394
Fulfillment      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue 32,409 26,855 14,980
Value added services      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue 19,059 20,492 14,553
Marketing and Advertising      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue 7,709 6,089 2,262
Other revenue      
Disclosure of disaggregation of revenue from contracts with customers [line items]      
Revenue € 1,625 € 797 € 1,529