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Revenue

9 Months Ended

Sep. 30, 2020

17 Revenue

Revenue is comprised of the following:


		For the three months ended				For the nine months ended
		September 30,				September 30,
In thousands of EUR		2020		2019		2020		2019
Sales of goods		9,792		20,981		30,683		58,121
Commissions		8,706		6,080		24,687		16,617
Fulfillment		8,267		7,313		22,348		18,001
Value added services		4,901		4,729		14,367		14,042
Marketing and Advertising		1,521		1,556		4,698		3,771
Other revenue		485		258		1,080		580
Revenue		33,672		40,916		97,863		111,132

As previously disclosed in the annual consolidated financial statements, the Group had one operating and reportable segment, an e-Commerce platform. Although the e-Commerce platform consists of different business platforms of the Group, the chief operating decision-maker, comprised of two Co-CEO’s and the CFO, makes decisions regarding allocation of resources based on the long-term growth potential of the Company as determined by market research, growth and potential in regions, and various internal key performance indicators.

For the nine months ended September 30, 2020, no customer amounted for more than 5% of Group revenues (September 30, 2019: nil).

The Group’s geographical distribution of revenue was as follows:


		For the three months ended				For the nine months ended
Revenue		September 30,				September 30,
in thousands of EUR		2020		2019		2020		2019
West Africa⁽¹⁾		15,138		17,467		44,589		47,310
North Africa⁽²⁾		11,398		13,887		34,092		40,214
East and South Africa⁽³⁾		6,853		8,571		18,489		22,610
Europe		177		991		579		998
United Arab Emirates		106		—		114		—
Total		33,672		40,916		97,863		111,132

(1) West Africa covers Nigeria, Ivory Coast, Senegal, Cameroon and Ghana.

(2) North Africa covers Egypt, Tunisia, Morocco and Algeria.

(3) East and South Africa covers Kenya, Tanzania, Uganda, Rwanda and South Africa.

The variation registered in the Group’s revenue for the three and nine months ended on September 30, 2020 was mainly driven by our marketplace gaining more depth, which positioned us to undertake fewer sales on a first party basis.