REPORTABLE SEGMENTS AND REVENUE - Narrative (Details) $ in Thousands	9 Months Ended
	Sep. 30, 2025 USD ($) segment	Dec. 31, 2024 USD ($)
Segment Reporting [Abstract]
Number of operating segments | segment	1
Number of reportable segments | segment	1
Customer loyalty program liability | $	$ 1,598	$ 1,394
Allowance for doubtful accounts | $	$ 2,116	$ 2,119