REPORTABLE SEGMENTS AND REVENUE (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2024 USD ($) segment	Mar. 31, 2023 USD ($)	Dec. 31, 2023 USD ($)
Segment Reporting [Abstract]
Number of operating segments | segment	1
Number of reportable segments | segment	1
Segment Reporting, Revenue Reconciling Item [Line Items]
Total revenue, net	$ 142,410	$ 114,176
Customer loyalty program liability	1,401		$ 1,317
Allowance for doubtful accounts	1,926		$ 1,939
Operating Segments
Segment Reporting, Revenue Reconciling Item [Line Items]
Total revenue, net	174,159	141,159
Operating Segments | Retail revenue
Segment Reporting, Revenue Reconciling Item [Line Items]
Total revenue, net	95,205	82,745
Operating Segments | Wholesale revenue
Segment Reporting, Revenue Reconciling Item [Line Items]
Total revenue, net	78,954	58,414
Intersegment Eliminations
Segment Reporting, Revenue Reconciling Item [Line Items]
Total revenue, net	$ (31,749)	$ (26,983)